<p>Itır Eraslan is a brand marketer who has worked for Nike for over 17 years. She was rejected the first time she applied, but this was not the end. She now runs her own brand strategy and marketing consultancy in New York.      </p> <p><br></p> <p>In this episode we’re discussing her career at Nike, morning routines, time management, and decision-making philosophy. You&#39;ll also hear about Itir’s love for journaling and meditation, and how these habits help her stay focused and productive throughout the day. </p> <p><strong>Talking Points:</strong></p> <ul> <li>Itir’s journey from an engineering to marketing</li> <li>Morning routines and journaling</li> <li>Meditation and its benefits for focus and productivity</li> <li>Thoughts on the book &quot;The Artist&#39;s Way&quot; </li> <li>Turning off all notifications except for calendar reminders - no distractions.</li> <li>Treating failure with perspective </li> <li>Importance of not sweating the small stuff</li> <li>Not giving explanations when saying no </li> <li>Favourite books</li> <li>Hottest take on marketing: revolution in voice and audio</li> </ul> <p><br></p> <p>Connect with Itir on <a href="https://www.linkedin.com/in/itireraslan/" target="_blank" rel="noopener noreferer">Linkedin</a>. </p> <p><br></p> <p><br></p>