When Aurora James was launching her luxury shoe line, Brother Vellies, she didn’t know that she’d eventually launch a non-profit and an equity fund dedicated to supporting black-owned businesses. But after the pandemic and Black Lives Matter protests of 2020 that’s what she did. Today, we talk to Aurora about how that’s going, and how she keeps her own company aligned with her values.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Cut

Vox Media Podcast Network

Aurora James Wants to Redefine Luxury and Build Black Wealth

NOV 22, 202435 MIN
The Cut

Aurora James Wants to Redefine Luxury and Build Black Wealth

NOV 22, 202435 MIN

Description

When Aurora James was launching her luxury shoe line, Brother Vellies, she didn’t know that she’d eventually launch a non-profit and an equity fund dedicated to supporting black-owned businesses. But after the pandemic and Black Lives Matter protests of 2020 that’s what she did. Today, we talk to Aurora about how that’s going, and how she keeps her own company aligned with her values.


Learn more about your ad choices. Visit podcastchoices.com/adchoices