<p>Writing for ads used to mean writing for TV and radio, crafting headlines for print ads and pairing up with a designer to punch up a piece or two. The copywriter’s job was to write. Plain and simple.</p><br><p>Within the past decade or so, however, the role of the copywriter has shifted and expanded. In a multi-faceted media landscape, the mission of an agency or company is to create content that resonates with a consumer, engages with them, tells them a story. Sure, the copywriter’s role in all of this still very much involves writing in a traditional sense, but that isn’t <em>all</em> it requires anymore. </p><br><p>What is the copywriter’s role now?</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>