Why are we obsessed rebranding ourselves? There’s always space for a rebrand now days, but does reinventing ourselves actually give us a fresh start or is there a root problem that we’re not addressing? Whether it’s girlbossing, soft life, a new health and wellness kick, a career pivot or an aesthetic change, is the rebrand just a new version of capitalism who loves a shift if it means we’re buying more stuff. Actual growth and change is often gradual, quiet, personal, un-aesthetic, so is this pressure to reinvent ourselves manufactured? For more content, including bonus episodes, become a paid member of our substack right here. Recommendations: Fit for TV: The Reality of the Biggest Loser The Daily Stoic by Ryan Holiday