<p>This week, James is joined by Ian Wharton, the co-founder and CEO of Aide Health, a design-led chronic disease management platform with retention rates 20x the sector average. In this episode, Ian makes the case that design - not technology - is the missing ingredient in digital health, explaining why only 3–4% of patients stick with health apps after 30 days and what Aide does differently to hit 70% retention at three months. We get into the role of conversational AI in behaviour change, why medication adherence remains one of healthcare's billion-pound unsolved problems, and how Aide's new patient-facing scribe Mirror was born from Ian's personal experience of his father's Alzheimer's diagnosis. We also discuss Aide's white paper on building trust in AI, why pursuing Class II regulation as a startup of six people is a statement of intent, and what the Meta glasses saga tells us about the trap of adopting technology just because it's within reach.</p><p><br /></p><p>Connect with Ian: <a href="https://www.linkedin.com/in/ianjwharton/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/ianjwharton/</a></p><p>Learn more about Aide Health: <a href="https://aide.health/" target="_blank" rel="ugc noopener noreferrer">https://aide.health/</a></p><p>Apply to be a guest: <a href="www.thehealthtechpodcast.com" target="_blank" rel="ugc noopener noreferrer">www.thehealthtechpodcast.com</a></p><p>Subscribe to Healthtech Pigeon 🐦: <a href="www.healthtechpigeon.com" target="_blank" rel="ugc noopener noreferrer">www.healthtechpigeon.com</a></p><p>Get in touch with James: <a href="https://www.linkedin.com/in/james-somauroo/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/james-somauroo/</a></p><p><em>This podcast was brought to you by </em><a href="https://www.somx.health/" target="_blank" rel="ugc noopener noreferrer"><em>SomX</em></a><em>.</em></p>