<p>This week, James is joined by Dr Kishan Rees, Senior Director for Global Video &amp; Digital Content Strategy at Bayer, to unpack why healthcare's communication problem is now its biggest patient-safety problem. They get into medical misinformation, why patients are turning to AI chatbots over clinicians, and what pharma can learn from broadcast journalism.</p><p><br /></p><p>Connect with Kishan: <a href="https://www.linkedin.com/in/drkishanrees/" rel="ugc noopener noreferrer" target="_blank">https://www.linkedin.com/in/drkishanrees/</a></p><p><br /></p><p>Learn more about Bayer: <a href="https://www.bayer.com/" rel="ugc noopener noreferrer" target="_blank">https://www.bayer.com</a></p><p><br /></p><p>Apply to be a guest: <a href="http://www.thehealthtechpodcast.com/" rel="ugc noopener noreferrer" target="_blank">www.thehealthtechpodcast.com</a> </p><p><br /></p><p>Subscribe to Healthtech Pigeon 🐦: <a href="http://www.healthtechpigeon.com/" rel="ugc noopener noreferrer" target="_blank">www.healthtechpigeon.com</a> </p><p><br /></p><p>Get in touch with James: <a href="http://www.jamessomauroo.com/" rel="ugc noopener noreferrer" target="_blank">www.jamessomauroo.com</a></p><p><br /></p><p><em>This podcast was brought to you by SomX.</em></p>