<p>This episode is a part of our &quot;When Marketing Fails&quot; segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure. </p> <p>From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi&#39;s downfall.</p> <p>-=-=-=-=-</p> <p><strong>BONUS RESOURCES + FREE DOWNLOADS</strong></p> <p>If you&#39;re a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:</p> <p><a href="https://ebooks.99signals.com/blogging-toolkit">⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠</a> (<a href="https://ebooks.99signals.com/blogging-toolkit">⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠</a>) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!</p> <p><a href="https://resources.99signals.com/link-building-ebook">⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠</a> (<a href="https://resources.99signals.com/link-building-ebook">⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠</a>) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.</p> <p><a href="https://resources.99signals.com/infographic-backlinks-pdf">⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠</a> (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.</p> <p><a href="https://www.99signals.com/best/">⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠</a> (<a href="https://www.99signals.com/best/">⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠</a>) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.</p> <p>-=-=-=-=-</p> <p>Visit <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.99signals.com&redir_token=-H14WjNLH8-dS6vrxxIt2QV0YUB8MTU0NzE1MDc2OEAxNTQ3MDY0MzY4&v=46CTtWb2_Pw&event=video_description">⁠⁠⁠<strong>https://www.99signals.com</strong>⁠⁠⁠</a> for more insights on SEO, blogging, and marketing.</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message

Marketing Mantra

Sandeep Mallya

Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga

SEP 3, 20239 MIN
Marketing Mantra

Ep. #108 - When Marketing Fails: The Crystal Pepsi Saga

SEP 3, 20239 MIN

Description

<p>This episode is a part of our &quot;When Marketing Fails&quot; segment where we deep dive into the captivating world of marketing disasters and uncover the valuable lessons they have to offer. In this episode, we take a closer look at the saga of Crystal Pepsi, a product that seemed destined for greatness but ultimately ended up as a cautionary tale. Join us as we uncover why this clear cola experiment by Pepsi ended in failure. </p> <p>From the backdrop of the intense cola wars between Coca Cola and Pepsi to the elaborate marketing campaign that created immense hype, discover the reasons behind Crystal Pepsi&#39;s downfall.</p> <p>-=-=-=-=-</p> <p><strong>BONUS RESOURCES + FREE DOWNLOADS</strong></p> <p>If you&#39;re a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help you level up your marketing skills:</p> <p><a href="https://ebooks.99signals.com/blogging-toolkit">⁠⁠⁠The Ultimate Blogging Toolkit⁠⁠⁠</a> (<a href="https://ebooks.99signals.com/blogging-toolkit">⁠⁠⁠https://ebooks.99signals.com/blogging-toolkit⁠⁠⁠</a>) - This eBook features 75+ marketing tools to help you blog better and boost your traffic!</p> <p><a href="https://resources.99signals.com/link-building-ebook">⁠⁠⁠The Ultimate Guide to Link Building⁠⁠⁠</a> (<a href="https://resources.99signals.com/link-building-ebook">⁠⁠⁠https://resources.99signals.com/link-building-ebook⁠⁠⁠</a>) - Learn 25 powerful strategies to build high-quality backlinks, improve search engine rankings, and drive targeted traffic to your site.</p> <p><a href="https://resources.99signals.com/infographic-backlinks-pdf">⁠⁠⁠The Essential Guide to Link Building with Infographics⁠⁠⁠</a> (https://resources.99signals.com/infographic-backlinks-pdf) -  Did you know you could build high-quality, authoritative backlinks with well-designed infographics? This PDF guide will show you how you can easily design an infographic and quickly build high-quality backlinks to supercharge your SEO.</p> <p><a href="https://www.99signals.com/best/">⁠⁠⁠Top-rated articles at 99signals⁠⁠⁠</a> (<a href="https://www.99signals.com/best/">⁠⁠⁠https://www.99signals.com/best/⁠⁠⁠</a>) -  This page contains a list of all the top-rated articles on my blog. It’s a great place to get started if you’re visiting 99signals for the first time.</p> <p>-=-=-=-=-</p> <p>Visit <a href="https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.99signals.com&redir_token=-H14WjNLH8-dS6vrxxIt2QV0YUB8MTU0NzE1MDc2OEAxNTQ3MDY0MzY4&v=46CTtWb2_Pw&event=video_description">⁠⁠⁠<strong>https://www.99signals.com</strong>⁠⁠⁠</a> for more insights on SEO, blogging, and marketing.</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/sandeep-mallya/message