458. From No Momentum to $20K Weddings (How I Did It)
⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Two years ago, I had no momentum. Fewer bookings than I expected, uncertainty in my business, and a lot of questions about what to do next. Today, I'm booking $20K weddings and operating from a completely different place. In this episode, I'm breaking down exactly what changed. Most wedding professionals don't stay stuck because they lack talent. They stay stuck because they never build real momentum. In this solo episode of Shifting Focus, I'm pulling back the curtain on what's actually changed for me over the last two years and why 2026 feels completely different in my business. After nearly 20 years in the industry, I found myself rebuilding from the ground up. No momentum, fewer bookings than expected, and a big question… what now? This episode is about what happened next. I walk through how I applied my Exposure Triangle system (work, brand, network), the mistakes I made, the hard year that nobody sees, and how that led to better weddings, higher prices, and a completely different level of opportunity. We also talk about: Why charging more builds trust, not guilt The difference between knowledge and action What ultra-high-end weddings actually unlock for your brand And how to stop waiting and start building momentum now If you've been feeling stuck in your business, this is the episode you need to hear. Because things don't change by accident. They change when you finally decide to move. 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email [email protected] Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Wanderlust Videos - Wedding Video Editing: http://bit.ly/46JuGyF - 10% Off discount code: JOHNBUNN10 ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Storymix Media - Wedding Video Editing: https://bit.ly/47rrN5E ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast chapters 00:00 Introduction to Shifting Focus Podcast 05:39 The Evolution of John Bunn's Career 11:32 Transitioning to Education and Community Building 17:16 The Challenges of Balancing Business and Personal Life 21:51 The Exposure Triangle System Explained 27:40 Building Momentum in 2026 33:33 Experiencing High-End Weddings 39:43 Future Aspirations and Networking Strategies
