In this episode of The Sustainable Angler, I sit down with Keith Shattenkirk, Program Officer for Healthy Lands & Waters at Patagonia. Keith shares the fascinating story of how he transitioned from a career in finance to working on the frontlines of conservation for one of the most influential outdoor companies in the world.We dive into some of the biggest conservation challenges facing anglers and outdoor enthusiasts today—including ongoing threats to America’s public lands like the Boundary Waters Canoe Area Wilderness and Grand Staircase–Escalante National Monument. We discuss why these places matter not just for recreation, but also for the small businesses and the $1.2 trillion outdoor recreation economy that supports our public lands.The conversation also explores the power of advocacy—why contacting your elected officials about our public lands matters now more than ever—and how the outdoor industry can play a meaningful role in protecting the landscapes and waters that sustain it.Keith also explains why outdoor brands should consider joining The Conservation Alliance, a coalition of companies working together to fund and support grassroots conservation efforts across North America.Finally, Keith shares what gives him hope for the future of our lands, waters, and fisheries—and why anglers are uniquely positioned to be some of the most powerful voices for conservation.Take Action: Visit Patagonia Action Works to advocate for our public lands. If you care about wild fish, public lands, and the future of outdoor recreation, this is a conversation you won’t want to miss.Sponsors:This episode is brought you by: A New Earth Project, the sustainability initiative of Atlantic Packaging, Emerger Strategies, and Ecolytics (don't forget to mention The Sustainable Angler for a discount off your first year's subscription!)🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries. For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com. Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.