What does it actually take for a fishing or outdoor brand to become B-Corp certified — and how do you prove your sustainability claims without greenwashing? In this episode of The Sustainable Angler, I am joined by Hazel Horvath, Founder and CEO of Ecolytics, a software platform built to solve one of the biggest challenges facing brands today: sustainability data management.Hazel breaks down how Ecolytics helps companies streamline the B-Corp certification process by organizing and substantiating the data that certifications require — making it easier, faster, and more credible. We also dig into why major retailers are now holding brands accountable for measuring & improving sustainability performance, and what that means for the fishing and outdoor industry.In this episode, you'll learn:What B-Corp certification really means and why it matters for fishing and outdoor brandsHow sustainability data software like Ecolytics helps eliminate greenwashing riskWhy retailers are demanding measurable sustainability metrics from the brands they carryHow anglers can use certifications like 1% for the Planet and B-Corp to make smarter, more values-aligned purchasing decisionsHow The Sustainable Angler, Ecolytics, and Emerger Strategies have partnered to help brands pursue B-Corp certification more efficientlySpecial Offer: If your brand is ready to pursue B-Corp certification, reach out to me directly or mention The Sustainable Angler for a discount off your first year's Ecolytics subscription.Whether you're a brand trying to back up your sustainability story with real data, or an angler who wants your gear purchases to mean something — this episode is for you.Sponsors:This episode is brought you by: A New Earth Project, the sustainability initiative of Atlantic Packaging, Emerger Strategies, and Ecolytics (don't forget to mention The Sustainable Angler for a discount off your first year's subscription!)🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.