The Franchise Story Podcast

Stories from Franchisees & Founders To commemorate the 100th episode of The Franchise Story Podcast, Brian and Erik share some of their biggest takeaways and favorite episodes as they take a look back on these amazing past two years. The duo recounts the entire history of the show, from the very earliest days. They also discuss why they think their efforts to create such a podcast ended up working, and where the project goes from here. Thank you to our listeners for your support over the last 100 episodes, and join us for this special episode to learn what's next on this incredible journey! What we talk about: Our first podcast interview and how we started Looking back at how much has happened and were accomplished within this past 2 years Biggest takeaways and favorite episodes The power of your story There are people out there that are willing to give Deciding how to spend your time and energy The mission to serve other franchisees Being not afraid to work The importance of right and growing relationships Solving problems and building things Things that came out of doing these episodes Different stories resonate differently with different people What's next? What we mention: The Franchise Story Podcast Episode #28 The Franchise Story Podcast Episode #62 The Franchise Story Podcast Episode #51 The Franchise Story Podcast Episode #42 The Franchise Story Podcast Episode #34 Franchise Secrets Podcast

Stories from Franchisees & Founders In this week's episode, Erik is joined by Scott Kaspar, a high-performing SPENGA franchisee based in the Chicago area. SPENGA is an unrivaled fitness experience that incorporates elements of cardio, strength training, and flexibility into every one-hour workout through a combination of spin, HIIT training, and yoga. Scott shares with Erik how he was able to successfully build his first SPENGA location, and his goals for expansion. In his first year of operation, Scott grew a membership base to over 500 people. The duo also talks about Scott's past business experience as a lawyer working at an international law firm and how his experience working with teams on high stakes litigations translated to the fitness industry. Tune in to hear more about Scott's franchise story and gain wisdom that will help you on your own business journey! What we talk about: Scott's background before getting into the fitness industry Doing what you love The size of the business and its people Hiring the general manager and what he's good at Great real estate deal during an economic crisis How quickly they can go for expansion How to make the most of this time The rewarding journey of building and running the business Keeping the membership alive Listening and collaborating with the franchisees What we mention: Spenga

Stories from Franchisees & Founders In this episode, Brian and Erik are joined by Roger McGreal, who has served in his role as CEO for SPENGA since March 2015 as well as being a co-founder. As one of the fastest growing brands to keep your eyes on, SPENGA currently has over 307 locations sold and offers a boutique fitness experience that combines spin, strength, and yoga elements to the workout. The trio talks about how SPENGA was conceptualized and developed in the early days, and how franchising helped the brand achieve sustainable growth. Roger also talks about how they navigated through the challenges brought about by COVID-19, and the importance of remembering long-term goals through times of difficulty. Roger says, "The boutique fitness industry is booming… When you look at franchising or any business, you have to look at the sustainability. It's a long-term play, it's not short-term. Sometimes it's hard when you put the blinders on, but I do think we are going to come out of this stronger than ever." Tune in and learn more about Roger's inspiring franchise story! What we talk about: How the name "Spenga" came to be What led them to create the concept Opening up the first corporate location The partnership dynamics within 6 co-founders Expediting growth through franchising How the growth looked like as the business was turned into a franchise Establishing the sales process and building the franchise development organization Lessons from building out a franchise model Navigating through COVID - focusing on the member experience What the future may look like for boutique fitness and the fitness industry Some things SPENGA did to work through the COVID situation A great time for the business to grow What we mention: SPENGA Franchise FastLane

Stories from Franchisees & Founders In this episode, Brian is joined by Harold Mills, a successful Urban Air franchisee. Urban Air is the preeminent indoor adventure park hosting open jump, fitness classes, dodgeball, and parties. Harold just safely and successfully opened one of the largest Urban Air parks in the country this summer, which has been among the franchise system's top performers even in the midst of a global pandemic. In addition, Harold is also the CEO of VMD Ventures focused on investing in entrepreneurs in a variety of technology and service industries. Harold walks us through his journey into entrepreneurship and the leadership experience he has taken with him to the franchising industry. In the spirit of experimentation, Harold says, "I believe in business processes, I believe in structure, I believe in protocol until it gets in the way of innovation, speed, and how you address markets from that perspective." The duo also dives into fighting inertia in an organization, and how best to enable your business through structure and culture in order to reinvent itself. Tune in to this episode now and gain timely insights on business from a high-performing franchisee! What we talk about: Harolds background and his journey in franchising Building a company that lasts by innovation and reinvention From being an employee to being an entrepreneur "The more problems we solve, the more value we continue to add, and the greater our relationship became with those customers." - Harold Mills How the funding looked like going from the startup level to 52 countries What drives complexity and opportunities for the business - Being "Glocal" What led Harold into franchising The difference between starting your own business and jumping into franchising Launching Urban Air in the middle of the pandemic situation and setting up processes to promote safety How the marketing looked like before the park opening The long term strategy in franchising Urban Air Creating the options that get you to the goal The commitment to life long learning The path towards significance "You can help a lot more people when you have a lot more yourself." - Harold Mills What we mention: Urban Air VMD Ventures The Aspen Institute

Stories from Franchisees & Founders In this episode, we are joined by other purpose-driven franchising experts who are Brian's co-authors of the newly released book Franchising Freedom! In this book, 15 franchisors and franchising experts that share the best thinking and proven strategies for successfully franchising a business. Brian is joined by seven of his coauthors— Peter Daly-Dixon, Daren Taylor, Shireen Smith, Pieter K de Villiers, Stan Friedman, Aveline Clarke, and Haroon Danis. This panel discussion is a high-level look at their insights into the franchising world at large, and advice they would share with the community given their respective backgrounds. So, tune in now and get to know a bit of their background and what their contribution to this extraordinary project! Author Bios: Stan Friedman is the President of FRM Solutions which delivers CRM solutions designed specifically for franchising. Stan produces and hosts "Franchise Today," a weekly podcast featuring interviews with some of franchisings notable founders, C-Suite Executives and luminaries. Peter Daly-Dickson is the Founder and CEO of Macanta Software, a platform that allows business owners to create a CRM with workflow and process automation. He's also the mastermind behind the new book, Franchising Freedom. Darren Taylor is an experienced Franchisor and Investor dealing with mergers, acquisition and turnarounds with 5 franchise networks. Aveline Clarke is the founder of Success Wizards and is a marketing automation and customer journey mapping expert. She took that experience to the Consulting arena where she continued consulting to business to improve their customer journey processes using automation technology. Pieter K de Villiers is the Chief Product officer at Macanta Software, a company dedicating to helping franchisors build high-performing franchise networks through business and process automation. He's also the author of another book, Barefoot Business. Haroon Danis is the founder of Skin HQ. Haroon is a finalist in numerous awards in 2020 which includes the Lloyds bank National business awards in the New Entrepreneur category, The Starling Bank Great British Entrepreneur Awards in the Fashion and Beauty category and he has taken SkinHQ to the finals of the Growing business awards in the Young Company of the Year category. Shireen Smith is the CEO of Azrights International. As an Intellectual Property lawyer, she combines strategic IP thinking with her expertise with branding and marketing to support founders to achieve a distinctive brand that stands out and attracts sales. What we talk about: Participating in a book collaboration with international franchise experts "The making of the frantrepreneur" "In my experience, the path to business success is never made unsuccessfully by circumstance, but by lack of purpose and meaning, especially in the franchising world."- Brian Holmes Peter Daly-Dixon, the mastermind behind the new book Franchising Freedom! Daren Taylor - his background and contribution being a co-author in Franchising Freedom! Contributing back to the franchise community Shireen Smith - her background and contribution being a co-author in Franchising Freedom! The difference between franchising and licensing Pieter K de Villiers, Chief Product Officer of Macanta - his background and contribution being a co-author in Franchising Freedom! Focusing on the systems and processes Stan Friedman, a franchising veteran - his background and contribution being a co-author in Franchising Freedom! Aveline Clarke - her background and contribution being a co-author in Franchising Freedom! Tapping the value in your people Haroon Danis - his background and contribution being a co-author in Franchising Freedom! What we mention: Franchising Freedom! Macanta Software Azrights International Legally Branded, by Shireen Smith Franchise Today Podcast, by Stan Friedman Skin HQ