Photopod

Liz Miller-Gershfeld is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: how she finds photographers to hire, treatments (their importance, plus who actually reads them!), advice to fellow art producers, who photographers should approach at ad agencies, the dangers of not understanding licensing, AI, and lots more. This is Part 1 of our interview.

Adam Long is an advertising Creative Director at Industry, in Portland, OR. He's worked on campaigns for such esteemed brands as Nike, Jordan, Facebook (now Meta), Sony PlayStation, Yeti, and The World Cup. Plus, he helped an entire city (Portland) rebrand itself after it's reputation was damaged during the pandemic. Listen as we discuss his nurturing as a Creative Director by former Wieden + Kennedy creatives, how he values personal projects, and lots more.

Amy Feitelberg, Photo Creative Lead at Square, is a great interview for so many reasons. I love that she's had her feet in both the branding and magazine worlds. Brands (like Apple, HBO, as well as Square) are hiring people with editorial experience. She’s produced great work for magazines, while Photo Director of Outside and Los Angeles magazines — and now at Square’s in-house mag, The Reader. Plus, she’s founding Curator of Images For Humanity — a photo charity supporting Ukraine that involves an amazing list of photographers. This is Part 2 of our discussion: start with Part 1 if you haven’t heard the first half of the interview. It’ll make more sense that way.

Amy Feitelberg, Photo Creative Lead at Square, is a great interview for so many reasons. I love that she's had her feet in both the branding and magazine worlds. Brands like Apple, HBO, as well as Square, are hiring people with editorial experience. She’s produced great work for magazines, while Photo Director of Outside and Los Angeles magazines — and now at Square’s in-house mag, The Reader. Plus, she’s founding Curator of Images For Humanity — a photo charity supporting Ukraine that involves an amazing list of photographers. This is Part 1 of our discussion: I recommend starting on this episode first, and then listen to Part 2. It’ll make more sense that way.

Mark Winer, Photographer’s Agent at The Gren Group, who work with premier brands and ad agencies. A sample list of clients: Apple, Budweiser, Pepsi, State Farm, Volkswagen, BBDO, Crispin Porter Bogusky, Wieden + Kennedy, and many others. Check out our conversations about: what his agency does for his photographers, the importance of motion work, how he markets to ad agencies and builds relationships, the trend of “authenticity” in Lifestyle photography, what expenses he expects his photographers to take on, what happens when things don’t work out between a rep and someone on their roster, plus a lot more!