<p>Guests Brooke Casazza and Michael Dairyko give an honest and interesting take on AI, data, and tech in sports.</p><p><strong>Brooke Casazza’s quick bio:</strong></p><ul><li><strong></strong><a href="https://www.linkedin.com/in/bcasazza/">LinkedIn Profile</a>.</li><li>Leads the Bucks’ revenue-generating tech stack, everything that drives ticket sales, marketing, and fan engagement, plus shapes the organization’s enterprise AI strategy from governance to real-world application.</li><li>Came up through AT&amp;T and Samsung with a gift for making tech easily understandable, which landed her in the Bucks’ IT team as the bridge between business problems and technology solutions.</li></ul><p><strong>Michael Dairyko’s quick bio:</strong></p><ul><li><p><a href="https://www.linkedin.com/in/mdairyko/">LinkedIn profile</a>.</p></li></ul><li><ul><li>Oversees a three-pronged analytics operation covering data science, business intelligence, and market research, all focused on the fan experience and the business of basketball.</li></ul><ul><li>Holds a PhD in applied mathematics from Iowa State, got recruited into sports via our Milwaukee Brewers, and landed at the Bucks after being handed a business card mid-conversation at a networking event.</li></ul></li><li><p><strong>Summary:</strong></p><ul><li><p>Brooke and Mike share how the Bucks think about AI as a productivity and revenue driver that touches everything from ticket sales and concessions to fan engagement.</p></li><li><p>The majority of Bucks fans will never set foot in the Fiserv Forum so the team is building a connected digital ecosystem to engage, personalize, and delight fans wherever they are.</p></li><li><p>From a PhD in applied mathematics (Mike) to a career in cell phone sales (Brooke), their career paths into sports tech were anything but linear and their advice for the next generation is refreshingly practical.</p></li><li><p>Both see Milwaukee at an inflection point where investing in data, technology, and local talent could flip the script on brain drain and make the city a serious tech destination.</p></li></ul></li>