In this episode, we discuss how email is an important but not the only tool for digital marketing. We talk about the importance of understanding your target audience and their preferred platform for receiving content, such as text, messaging, WhatsApp, or Telegram. Email is a powerful tool for following up with customers, but it is not the endgame. Instead, it is a mechanism for achieving your desired goal. The episode concluded with a reminder that understanding your audience is key to success.