Whose responsibility is it to take ownership of a customer-first strategy? Customer experience is key to the success of any company, and ensuring this positive relationship with your brand depends on your ability to truly know your customer, and ultimately deliver on your brand promise. Only when you know the voice of your customer can you truly improve upon your crafted strategy to better serve those who interface with your brand. Today's5-Minute Break centers around how your brand can implement a customer-first mindset and start seeing consumers as people, not just personas. Not sure where to get started with developing a customer-first strategy? Visit www.craftmarketingandbranding.com and learn more!