Hayley wrote a story for VICE about sexism in the cannabis industry, and in particular, the advertising strategies of one particular brand, Ignite Cannabis Company. Founded by Instagram-famous Dan Bilzerian - who amassed his following by posting photos of a lavish lifestyle that includes him posing with guns and half-naked women - Ignite seems to be doubling down on the "sex sells" mentality while other cannabis brands trend toward more inclusive messaging. So Hayley calls up Olivia Mannix, co-founder and CEO of Denver-based marketing firm Cannabrand, to talk more in-depth about the dynamics and difficulties of weed advertising.
Hayley's VICE story - https://www.vice.com/en_uk/article/3kgk5k/dan-bilzerians-weed-company-is-keeping-sexist-cannabis-ads-alive
Follow Hayley on Twitter at twitter.com/epfox
Support the show and TableCakes Productions at www.patreon.com/tablecakes
If you’re a LA-based radio reporter and you are interested in hosting Green & Gold, email some links to your work to [email protected]
Leave us a voicemail at 209-566-2253.
