The Sonic Truth

In this episode of The Sonic Truth Podcast, Scott Simonelli sits down with Mike Brooks, a veteran of connected television and digital advertising, to explore how television is evolving into a measurable, performance-driven platform. Mike shares his journey through the mobile app ecosystem and major companies such as AOL and LG, offering perspective on how CTV has adopted many of the tools and mindsets of digital and programmatic advertising. The conversation focuses on the growing importance of Automated Content Recognition (ACR), the emergence of TV home screens as a powerful new media surface, and why accessibility in CTV advertising is improving for brands of all sizes. The discussion also looks ahead to what’s next, including the rise of free ad-supported television (FAST), increasing fragmentation across formats and platforms, and how regulatory shifts may drive renewed momentum in local TV advertising. Together, Scott and Mike explain why the next 18 months will be a defining period for CTV, creative strategy, and performance marketing. Mike Brooks brings deep experience across digital advertising, mobile, and CTV The evolution of CTV closely mirrors earlier shifts in digital and mobile marketing Automated Content Recognition (ACR) is becoming foundational for targeting and measurement TV home screens represent a major emerging media opportunity Accessibility in CTV advertising is improving across the market Performance marketing is becoming more deeply integrated into television Creative strategies must adapt to a fragmented, multi-format media environment FAST channels are becoming a significant force in the advertising ecosystem Regulatory changes may reignite momentum in local TV advertising The next 18 months will be pivotal for programmatic and CTV growth

In this episode of The Sonic Truth, Leif Welch, CEO of JamLoop, joins the show to share his 25-year journey through ad tech and entrepreneurship. Leif walks through JamLoop’s evolution from an early marketplace for musicians into a modern connected TV (CTV) advertising platform built for performance and scale. The conversation explores why creativity remains central to business growth, how JamLoop serves mid-market advertisers with high-touch technology, and what it takes to balance transparency, trust, and results in today’s advertising ecosystem. Leif also outlines JamLoop’s expansion into performance advertising and the company’s vision for bridging local and national campaigns through smarter creative and data-driven execution.  

In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV). Nicole shares her unconventional journey from private equity to leading one of the most culturally resonant streaming brands. She breaks down the creative thinking behind Tubi’s breakthrough Super Bowl campaigns, the evolving realities of ad-supported streaming, and why understanding niche audiences is essential to standing out in a crowded media landscape. The conversation also explores how Tubi is empowering creators with new tools, platforms, and opportunities to bring fresh, diverse voices into Hollywood — and what the future of CTV innovation may look like.

In this episode of the Sonic Truth podcast, host Scott interviews Alex Collmer, founder and CEO of VidMob, discussing the intersection of AI and creative measurement in marketing. They explore the evolution of VidMob, the importance of creative quality in advertising, and how AI can enhance creative intelligence. The conversation also delves into the differences between digital and CTV advertising, attention dynamics, and a successful case study with Kalanova. Alex shares insights on the cultural shifts towards data-driven marketing and the future of AI in creative measurement.

In this episode, Scott Porretti, president of Katz Digital, discusses the evolution of media and advertising, focusing on the convergence of audio and CTV. He emphasizes the importance of an audience-first approach, the role of creative in advertising, and the challenges and opportunities in the CTV space. Scott shares insights on audience targeting, measurement, and the significance of building trust with partners. The conversation concludes with advice for brands looking to navigate the changing landscape of advertising. Takeaways: Scott Porretti has been with Katz Digital for 25 years, evolving through various roles. Katz Digital has a long legacy in media, adapting to changes in the industry. The company focuses on an audience-first approach to advertising. CTV and audio are converging, allowing for more targeted advertising. Understanding audience targeting is crucial for effective advertising campaigns. Creative plays a vital role in engaging consumers and driving action. Measurement and attribution are becoming increasingly important in advertising. Brands are encouraged to work with trusted partners for better results. The CTV market is growing rapidly, presenting new opportunities for advertisers. Continuous learning and adaptation are key to success in the advertising landscape.