<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Alan Philips, the Chief Creative Officer of REEF. REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in the United States, and is aiming to connect the world to your block.&lt;/p&gt;
&lt;p&gt;Today, you'll learn:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;What is REEF? What does "connecting the world to your block" mean?&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How the pandemic took REEF's vision for what might happen to neighborhood evolution over the next 5-10 years, and "accelerated positive change" to create that evolution in 5-10 weeks. How has the brand adapted to that acceleration? (For example, how have they quickly built so many neighborhood kitchens?)&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;Other ways in which REEF plans to be helpful to communities with its modular neighborhoods: healthcare and first responders among them&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How REEF plans to amplify neighborhood stories through a content platform dedicated directly to it. Quote: "I'm a strong believer in the telling the story through the eyes of the person who's being impacted." Plus, REEF as a media company first&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;What will REEF do next to unlock neighborhood entrepreneurship?&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;As always, advice to build a more authentic brand&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt;
&lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Enjoy!&lt;/p&gt;
&lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Follow on LinkedIn: Authentic Influence Podcast

REEF Chief Creative Officer Alan Philips: The Power of Proximity

<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Jordan Nathan, the Founder &amp;amp; CEO of Caraway. Caraway is on a mission to craft well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with.&lt;/p&gt;
&lt;p&gt;Today, you'll learn:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;How a brush with teflon poisoning led Jordan to found Caraway&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;Despite the fact that ceramic cookware has been around for ~10 years, how Jordan made Caraway stand out&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;As a digital-first business, how Caraway tells stories in a time when consumers simultaneously don't want to hear from brands, yet need to know there's a safer way to cook&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How the individual cook at home story is being told at scale today (and there's quite a few to choose from -- the brand has sold out of everything 10 times over this year)&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;Caraway's newest product launch, and hopes surrounding it&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;As always, advice to build a more authentic brand&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt;
&lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Enjoy!&lt;/p&gt;
&lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Caraway Founder & CEO Jordan Nathan: Cooking with Customers, not Chemicals

<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Lorna Sommerville, the Chief Marketing &amp;amp; Customer Experience Officer at Function of Beauty. Function of Beauty is the world’s most customizable hair care and body care brand.&lt;/p&gt;
&lt;p&gt;Today, you'll learn:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;Why Lorna chose Function of Beauty as her next play following years in CPG and, most recently, DTC leadership at Harry's&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;Lorna's leadership values; what makes a truly good marketing team?&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How Function of Beauty builds truly 1:1 relationships beyond the initial data they receive (which leads to formulation of one of 54 trillion different hair care options. You read that right.)&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How consumers are encouraged to share (including shampoo selfies -- have you ever gotten a bottle at the store with your name on it?)&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;As always, advice to build a more authentic brand. Notable quote: "Marketing is a tax for being unremarkable."&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt;
&lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Enjoy!&lt;/p&gt;
&lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Function of Beauty CMO Lorna Sommerville: How to Achieve Complete Custom Care

<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Dana Marineau, the Chief Marketing Officer of Rakuten Rewards. Rakuten Rewards is a cash-back and shopping rewards company headquartered in San Mateo. Dana recently joined the org in June 2020.&lt;/p&gt;
&lt;p&gt;Today, you'll learn:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;Why Dana came to Rakuten after years at Credit Karma and EA. (Did you know Dana originally wanted to be a news anchor?) Plus, the new challenges which await Dana&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;Advice on becoming more authentic; specifically, how that translates to world-class leadership&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;The differentiation between "Influencers" (upper-case I) and "influencers" (lower-case i)&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How 1:1 relationships have grown in importance over time; how it is truly beyond the traditional understanding of "personalization"&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How stories of "influencers" are leveraged to fuel growth&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;What Dana is most excited about at Rakuten going forward&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt;
&lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Enjoy!&lt;/p&gt;
&lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Rakuten Rewards CMO Dana Marineau: "Influencers" and "influencers"

<description>&lt;p&gt;On today's episode of &lt;em&gt;Authentic Influence&lt;/em&gt;, Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA.&lt;/p&gt;
&lt;p&gt;Today, you'll learn:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;p&gt;Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;How the Cavs encourage sharing of, and activate, authentic fan moments&lt;/p&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;p&gt;As always, advice to build a more authentic brand &lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: &lt;a href="https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576" rel="nofollow"&gt;https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Be sure to follow our LinkedIn page to catch all of our content there: &lt;a href="https://www.linkedin.com/showcase/authentic-influence-podcast/" rel="nofollow"&gt;https://www.linkedin.com/showcase/authentic-influence-podcast/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Reach out to Adam Conner on LinkedIn at &lt;a href="https://www.linkedin.com/in/adamjconner/" rel="nofollow"&gt;https://www.linkedin.com/in/adamjconner/&lt;/a&gt; or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback.&lt;/p&gt;
&lt;p&gt;Find more at &lt;a href="https://www.podcast.vivoom.co/" rel="nofollow"&gt;https://www.podcast.vivoom.co/&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Enjoy!&lt;/p&gt;
&lt;p&gt;Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License &lt;a href="https://creativecommons.org/licenses/by-sa/4.0/" rel="nofollow"&gt;(CC BY-SA 4.0)&lt;/a&gt;&lt;/p&gt;</description>

Cleveland Cavaliers CMO Tracy Marek: Helping Communities Power Forward

Authentic Influence is a podcast about how the world's most interesting brands mobilize their masses to become more authentic. Tune in to hear Adam Conner interview the world's best CMOs, CEOs and founders.

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