Send us Fan MailThe healthcare system feels expensive, confusing, and slow for a reason and Dr. Jade Norris isn’t afraid to say it out loud. We sit down with the founder and CEO of Inspire Primary Care in Las Vegas to talk about Direct Primary Care (DPC), a membership medicine model that skips the insurance middleman for most everyday needs and brings back what people actually want: time, access, and a real relationship with their primary care doctor.We get specific about how DPC works, what a typical monthly membership costs, and why transparent pricing changes everything. Dr. Jade breaks down cash-pay labs and imaging, the hidden inflation inside insurance billing, and how people can keep insurance for the big stuff while using membership-based primary care for the 90% that happens under one roof. If you’ve ever been told to “go see three specialists” or waited months for approvals, this conversation will feel like someone finally translated the system into plain English.Then we go beyond the business model. Dr. Jade shares what it took to open her practice straight from residency while eight weeks postpartum, how she learned entrepreneurship like an MBA at night, and why mentors matter. We also talk medical weight loss, obesity stigma, and GLP-1 medications through the lens of outcomes that matter like energy, sleep apnea, and chronic disease risk. To round it out, she reflects on Las Vegas as a medical desert, her children’s books (You Can Call Me Queen / King), and practical ways to protect your energy while building a big life.If you got value from this, subscribe, share it with a friend who’s fed up with healthcare, and leave a review. What’s the biggest barrier keeping you from getting consistent primary care?