What if the only thing between you and real momentum is the courage to disappoint a few people you love? In this episode, Josh Coats sat down with exceptional entrepreneur Tori Armstrong for a candid, co-hosted conversation on fear, failure, and leadership—tracing how approval, ego, and binary thinking quietly shape business decisions and how to break free. Tori opens up about releasing the grip of friends’ and family’s opinions so she could actually move. Josh shares how a rigid right-or-wrong upbringing made action feel dangerous until he learned to treat failure as a skill. That single shift—aiming to fail on purpose for a year—compressed a decade of experience and built true confidence. From there we dig into the power of and-thinking: build a business and be a present parent, sell low-ticket and high-ticket, protect momentum and add new plays. Neutral language like head and heart helps reduce emotional charge and stops overthinking from masquerading as wisdom. We also get painfully honest about our biggest mistakes. Josh explains why killing predictable low-ticket offers nearly stalled a thriving high-ticket certification: momentum and trust were the real engines all along. The takeaway is simple and hard—never shut down what’s profitably working; automate it, don’t annihilate it. Tori reflects on ego traps in leadership, from believing there’s only one correct path to pushing people toward goals they didn’t own. Her proudest moment—reaching the top 1%—felt different because it was shared, team-led, and rooted in growth that honored others’ autonomy. Expect practical insights on audience trust, pricing ladders, momentum, and the psychology of safety. We talk about luck, calling, and why results meet those in motion—not those waiting for perfect permission. If you’re ready to trade or for and, protect what works, and lead with empathy and clarity, this conversation will meet you where you are and nudge you forward. Enjoy the first half here, then catch the rest on Totally Tori, at:<a href='https://podcasts.apple.com/sk/podcast/totally-tori-where-wellness-meets-confidence/id1651512639'>https://podcasts.apple.com/sk/podcast/totally-tori-where-wellness-meets-confidence/id1651512639 </a>If this resonated, subscribe, share with a friend who needs it, and leave a quick review to help others find the show.If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit <a href='https://www.joshcoats.com/'>JoshCoats.com</a>!

<description>&lt;p&gt;What if the only thing between you and real momentum is the courage to disappoint a few people you love? In this episode, Josh Coats sat down with exceptional entrepreneur Tori Armstrong for a candid, co-hosted conversation on fear, failure, and leadership—tracing how approval, ego, and binary thinking quietly shape business decisions and how to break free.&lt;br/&gt;&lt;br/&gt;Tori opens up about releasing the grip of friends’ and family’s opinions so she could actually move. Josh shares how a rigid right-or-wrong upbringing made action feel dangerous until he learned to treat failure as a skill. That single shift—aiming to fail on purpose for a year—compressed a decade of experience and built true confidence. From there we dig into the power of and-thinking: build a business and be a present parent, sell low-ticket and high-ticket, protect momentum and add new plays. Neutral language like head and heart helps reduce emotional charge and stops overthinking from masquerading as wisdom.&lt;br/&gt;&lt;br/&gt;We also get painfully honest about our biggest mistakes. Josh explains why killing predictable low-ticket offers nearly stalled a thriving high-ticket certification: momentum and trust were the real engines all along. The takeaway is simple and hard—never shut down what’s profitably working; automate it, don’t annihilate it. Tori reflects on ego traps in leadership, from believing there’s only one correct path to pushing people toward goals they didn’t own. Her proudest moment—reaching the top 1%—felt different because it was shared, team-led, and rooted in growth that honored others’ autonomy.&lt;br/&gt;&lt;br/&gt;Expect practical insights on audience trust, pricing ladders, momentum, and the psychology of safety. We talk about luck, calling, and why results meet those in motion—not those waiting for perfect permission. If you’re ready to trade or for and, protect what works, and lead with empathy and clarity, this conversation will meet you where you are and nudge you forward.&lt;br/&gt;&lt;br/&gt;Enjoy the first half here, then catch the rest on Totally Tori, at:&lt;/p&gt;&lt;p&gt;&lt;a href='https://podcasts.apple.com/sk/podcast/totally-tori-where-wellness-meets-confidence/id1651512639'&gt;&lt;b&gt;https://podcasts.apple.com/sk/podcast/totally-tori-where-wellness-meets-confidence/id1651512639 &lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;If this resonated, subscribe, share with a friend who needs it, and leave a quick review to help others find the show.&lt;/p&gt;&lt;p&gt;If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit &lt;a href='https://www.joshcoats.com/'&gt;JoshCoats.com&lt;/a&gt;!&lt;/p&gt;</description>

What if the only thing between you and real momentum is the courage to disappoint a few people you love? In this episode, Josh Coats sat down with exceptional entrepreneur Tori Armstrong for a candid, co-hosted conversation on fear, failure, and leadership—tracing how approval, ego, and binary thinking quietly shape business decisions and how to break free.  Tori opens up about releasing the grip of friends’ and family’s opinions so she could actually move. Josh shares how a rigid right-or-wr...

From Fear Of Judgment To Confident Leadership (with Tori Armstrong) - Part 1

Ready to stop dabbling and start deciding? We dive into the gritty truth behind sustained growth: the line-in-the-sand commitment that powers your first wins—and how to renew it each time you aim higher. I share the exact mindset shifts and execution moves that carry you from early momentum to full-time income, then into multi-six figures with focused messaging and a real sales process, and finally into seven figures by turning what works into scalable systems like ads, email, and funnels. You’ll hear how to recognize when comfort quietly stalls progress, why repeating yesterday’s tactics won’t unlock tomorrow’s goals, and how to rebuild momentum when the market shifts under your feet. I break down a practical path for recommitting at each stage: using data instead of vibes, sharpening your niche and promise, compressing time-to-value in your offers, and treating slumps like a lab instead of a funeral. We also talk about obsession without burnout—how two focused hours a day can outperform twelve scattered ones when you prioritize pipeline, conversations, and decision-focused content, and protect your headspace with simple habits that compound. If you’ve hit a plateau or felt the sting of a sudden slump, this conversation gives you a map and the fire to use it. Draw the line again. Choose the fight again. And if you’re aiming for six figures with accountability and clear structure, I share details on the new Six Figure Sprint and how to get the workshop invites. Subscribe, share this with a friend who’s ready to recommit, and leave a quick review to tell me the one constraint you’ll tackle first.If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit <a href='https://www.joshcoats.com/'>JoshCoats.com</a>!

<description>&lt;p&gt;Ready to stop dabbling and start deciding? We dive into the gritty truth behind sustained growth: the line-in-the-sand commitment that powers your first wins—and how to renew it each time you aim higher. I share the exact mindset shifts and execution moves that carry you from early momentum to full-time income, then into multi-six figures with focused messaging and a real sales process, and finally into seven figures by turning what works into scalable systems like ads, email, and funnels.&lt;br/&gt;&lt;br/&gt;You’ll hear how to recognize when comfort quietly stalls progress, why repeating yesterday’s tactics won’t unlock tomorrow’s goals, and how to rebuild momentum when the market shifts under your feet. I break down a practical path for recommitting at each stage: using data instead of vibes, sharpening your niche and promise, compressing time-to-value in your offers, and treating slumps like a lab instead of a funeral. We also talk about obsession without burnout—how two focused hours a day can outperform twelve scattered ones when you prioritize pipeline, conversations, and decision-focused content, and protect your headspace with simple habits that compound.&lt;br/&gt;&lt;br/&gt;If you’ve hit a plateau or felt the sting of a sudden slump, this conversation gives you a map and the fire to use it. Draw the line again. Choose the fight again. And if you’re aiming for six figures with accountability and clear structure, I share details on the new Six Figure Sprint and how to get the workshop invites. Subscribe, share this with a friend who’s ready to recommit, and leave a quick review to tell me the one constraint you’ll tackle first.&lt;/p&gt;&lt;p&gt;If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit &lt;a href='https://www.joshcoats.com/'&gt;JoshCoats.com&lt;/a&gt;!&lt;/p&gt;</description>

Ready to stop dabbling and start deciding? We dive into the gritty truth behind sustained growth: the line-in-the-sand commitment that powers your first wins—and how to renew it each time you aim higher. I share the exact mindset shifts and execution moves that carry you from early momentum to full-time income, then into multi-six figures with focused messaging and a real sales process, and finally into seven figures by turning what works into scalable systems like ads, email, and funnels.  Y...

From Dabbling To Driven: The Mindset Shift That Powers Real Growth

The momentum you’re missing might not be a market problem—it might be a leadership problem. We dig into why motivation used to flow from the top down and how, lately, apathy has been trickling up and disarming the very people meant to set the standard. Instead of accepting a slow season as destiny, we show how to stop reacting, start responding, and turn a challenging market into a training ground for better systems, sharper messaging, and deeper consistency. We unpack the difference between a reaction and a response, then translate that into concrete leadership moves: revive your learning rhythm, bring back outside voices, test new offers, and update your communication for today’s buyer. You’ll hear why half-measures fail, how to fully commit to a new channel or tactic, and where AI-powered writing can remove friction without flattening your voice. If you’ve felt the pull to do less because your team is quiet, this conversation reframes your role: leaders go first, especially when the energy dips. Across the episode, we share personal pivots that worked this year, from rethinking outreach to leveraging ChatGPT with proven frameworks. We talk candidly about cycles in consumer behavior, the danger of nostalgia, and the simple habits that protect your belief and output—meditation, movement, and measured experiments. The goal isn’t to grind harder for its own sake; it’s to pair strong energy with right-fit strategy so your effort compounds again. If this resonates, share it with a leader who’s ready to raise the standard. Subscribe for more real-world coaching, leave a review to tell us what landed, and tag us with the one change you’ll make this week. Your future team is watching who you choose to be right now.If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit <a href='https://www.joshcoats.com/'>JoshCoats.com</a>!

<description>&lt;p&gt;The momentum you’re missing might not be a market problem—it might be a leadership problem. We dig into why motivation used to flow from the top down and how, lately, apathy has been trickling up and disarming the very people meant to set the standard. Instead of accepting a slow season as destiny, we show how to stop reacting, start responding, and turn a challenging market into a training ground for better systems, sharper messaging, and deeper consistency.&lt;br/&gt;&lt;br/&gt;We unpack the difference between a reaction and a response, then translate that into concrete leadership moves: revive your learning rhythm, bring back outside voices, test new offers, and update your communication for today’s buyer. You’ll hear why half-measures fail, how to fully commit to a new channel or tactic, and where AI-powered writing can remove friction without flattening your voice. If you’ve felt the pull to do less because your team is quiet, this conversation reframes your role: leaders go first, especially when the energy dips.&lt;br/&gt;&lt;br/&gt;Across the episode, we share personal pivots that worked this year, from rethinking outreach to leveraging ChatGPT with proven frameworks. We talk candidly about cycles in consumer behavior, the danger of nostalgia, and the simple habits that protect your belief and output—meditation, movement, and measured experiments. The goal isn’t to grind harder for its own sake; it’s to pair strong energy with right-fit strategy so your effort compounds again.&lt;br/&gt;&lt;br/&gt;If this resonates, share it with a leader who’s ready to raise the standard. Subscribe for more real-world coaching, leave a review to tell us what landed, and tag us with the one change you’ll make this week. Your future team is watching who you choose to be right now.&lt;/p&gt;&lt;p&gt;If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit &lt;a href='https://www.joshcoats.com/'&gt;JoshCoats.com&lt;/a&gt;!&lt;/p&gt;</description>

The momentum you’re missing might not be a market problem—it might be a leadership problem. We dig into why motivation used to flow from the top down and how, lately, apathy has been trickling up and disarming the very people meant to set the standard. Instead of accepting a slow season as destiny, we show how to stop reacting, start responding, and turn a challenging market into a training ground for better systems, sharper messaging, and deeper consistency.  We unpack the difference between...

Stop Reacting To The Downturn And Start Leading Through It

A quiet summer wasn’t a pause—it was a rebuild. We stepped back to rework our systems and curriculum because the online business landscape shifted faster in one year than it did in the last decade. If you’ve been wondering why your old tactics feel flat, why engagement is down, or why it seems harder to convert even warm audiences, you’ll find straight answers and a clear path forward here. We break down three essential shifts. First, modern messaging and sales psychology: how to speak to the exact problem your ideal customer is living with, cut through a louder internet, and stop relying on feature lists or personal goals to make the sale. You’ll hear why “do more” is outdated advice, how specificity beats volume, and what it takes to resonate in a world dominated by Amazon convenience and TikTok attention spans. Second, beliefs that hold under pressure: moving past surface affirmations to root-cause coaching so you can dismantle fear of rejection, failure, or success and finally act consistently. Third, leadership that builds leaders: replacing hype and giveaways with real coaching, decision frameworks, and systems that help teams think, sell, and lead without you. Along the way, we share honest stories from the field: why some leaders stalled when energy tactics stopped working, and how others revived entire downlines by upgrading messaging, doing real inner work, and raising leadership standards. If you’ve felt the “trickle up” of apathy, this conversation shows how to reverse it with clarity and conviction. The message is urgent but hopeful: adapt these skills now and you won’t just survive a tough economy—you’ll set yourself up to scale when tailwinds return. If this resonated, subscribe, share it with a teammate who needs a wake-up call, and leave a review with the one shift you’re committing to this week. Your next level starts with what you change today.If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit <a href='https://www.joshcoats.com/'>JoshCoats.com</a>!

<description>&lt;p&gt;A quiet summer wasn’t a pause—it was a rebuild. We stepped back to rework our systems and curriculum because the online business landscape shifted faster in one year than it did in the last decade. If you’ve been wondering why your old tactics feel flat, why engagement is down, or why it seems harder to convert even warm audiences, you’ll find straight answers and a clear path forward here.&lt;br/&gt;&lt;br/&gt;We break down three essential shifts. First, modern messaging and sales psychology: how to speak to the exact problem your ideal customer is living with, cut through a louder internet, and stop relying on feature lists or personal goals to make the sale. You’ll hear why “do more” is outdated advice, how specificity beats volume, and what it takes to resonate in a world dominated by Amazon convenience and TikTok attention spans. Second, beliefs that hold under pressure: moving past surface affirmations to root-cause coaching so you can dismantle fear of rejection, failure, or success and finally act consistently. Third, leadership that builds leaders: replacing hype and giveaways with real coaching, decision frameworks, and systems that help teams think, sell, and lead without you.&lt;br/&gt;&lt;br/&gt;Along the way, we share honest stories from the field: why some leaders stalled when energy tactics stopped working, and how others revived entire downlines by upgrading messaging, doing real inner work, and raising leadership standards. If you’ve felt the “trickle up” of apathy, this conversation shows how to reverse it with clarity and conviction. The message is urgent but hopeful: adapt these skills now and you won’t just survive a tough economy—you’ll set yourself up to scale when tailwinds return.&lt;br/&gt;&lt;br/&gt;If this resonated, subscribe, share it with a teammate who needs a wake-up call, and leave a review with the one shift you’re committing to this week. Your next level starts with what you change today.&lt;/p&gt;&lt;p&gt;If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit &lt;a href='https://www.joshcoats.com/'&gt;JoshCoats.com&lt;/a&gt;!&lt;/p&gt;</description>

A quiet summer wasn’t a pause—it was a rebuild. We stepped back to rework our systems and curriculum because the online business landscape shifted faster in one year than it did in the last decade. If you’ve been wondering why your old tactics feel flat, why engagement is down, or why it seems harder to convert even warm audiences, you’ll find straight answers and a clear path forward here.  We break down three essential shifts. First, modern messaging and sales psychology: how to speak to th...

How To Survive The New Online Business Reality

Ever wonder why you keep hitting the same business plateaus despite working harder than ever? The answer might not be in another strategy or tactic—it could be staring right back at you in the mirror. In this raw, unfiltered episode recorded poolside at my health club during my sacred Friday creativity routine, I dive deep into what truly blocks business growth. The hard truth? Your success depends entirely on your willingness to face your demons and learn the necessary lessons at each stage of your journey. Many entrepreneurs remain stuck at the same level for years because they refuse to address the internal barriers holding them back. What&apos;s fascinating is how our brains often reject the simplest solutions because they feel &quot;too elementary.&quot; I share a personal revelation about how I&apos;ve abandoned fundamental business practices that built my seven-figure coaching business simply because they seemed too basic compared to building complex funnels and content systems. Sometimes, the breakthrough isn&apos;t found in doing more complicated things—it&apos;s in returning to the fundamentals with consistency and intention. The path to $100K requires entirely different lessons than the path to $1M. Your business growth mirrors your personal growth, and each level brings new challenges that require fresh perspectives. Whether you&apos;re dealing with rejection fear, imposter syndrome, or simply avoiding the &quot;stupidly easy&quot; tasks that would move your business forward, this episode offers the psychological framework to break through. Ready to face your demons and learn your next lesson? Everything you need is already inside you. Join me on this journey of authentic business growth, and discover how our life coach certification program equips entrepreneurs with the psychological tools to transform both themselves and their clients.If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit <a href='https://www.joshcoats.com/'>JoshCoats.com</a>!

<description>&lt;p&gt;Ever wonder why you keep hitting the same business plateaus despite working harder than ever? The answer might not be in another strategy or tactic—it could be staring right back at you in the mirror.&lt;br/&gt;&lt;br/&gt;In this raw, unfiltered episode recorded poolside at my health club during my sacred Friday creativity routine, I dive deep into what truly blocks business growth. The hard truth? Your success depends entirely on your willingness to face your demons and learn the necessary lessons at each stage of your journey. Many entrepreneurs remain stuck at the same level for years because they refuse to address the internal barriers holding them back.&lt;br/&gt;&lt;br/&gt;What&amp;apos;s fascinating is how our brains often reject the simplest solutions because they feel &amp;quot;too elementary.&amp;quot; I share a personal revelation about how I&amp;apos;ve abandoned fundamental business practices that built my seven-figure coaching business simply because they seemed too basic compared to building complex funnels and content systems. Sometimes, the breakthrough isn&amp;apos;t found in doing more complicated things—it&amp;apos;s in returning to the fundamentals with consistency and intention.&lt;br/&gt;&lt;br/&gt;The path to $100K requires entirely different lessons than the path to $1M. Your business growth mirrors your personal growth, and each level brings new challenges that require fresh perspectives. Whether you&amp;apos;re dealing with rejection fear, imposter syndrome, or simply avoiding the &amp;quot;stupidly easy&amp;quot; tasks that would move your business forward, this episode offers the psychological framework to break through.&lt;br/&gt;&lt;br/&gt;Ready to face your demons and learn your next lesson? Everything you need is already inside you. Join me on this journey of authentic business growth, and discover how our life coach certification program equips entrepreneurs with the psychological tools to transform both themselves and their clients.&lt;/p&gt;&lt;p&gt;If you would like to learn more about working with Josh, and the Legacy Leadership Coaching Certification, visit &lt;a href='https://www.joshcoats.com/'&gt;JoshCoats.com&lt;/a&gt;!&lt;/p&gt;</description>

Ever wonder why you keep hitting the same business plateaus despite working harder than ever? The answer might not be in another strategy or tactic—it could be staring right back at you in the mirror.  In this raw, unfiltered episode recorded poolside at my health club during my sacred Friday creativity routine, I dive deep into what truly blocks business growth. The hard truth? Your success depends entirely on your willingness to face your demons and learn the necessary lessons at each stage...

The Psychology of Breaking Through Your Business Plateau

Josh is a Wall Street Journal #1 Best Selling author and founder of Push Coach Certification School for life coaches.&nbsp; He has trained over 40k entrepreneurs in his online trainings that specialize in creating and scaling online offers. Josh combines his life coaching background with his passion for sales and marketing to make business strategy easy for his clients and listeners. Josh will PUSH you to move past the limits and fears in your life and create intentional plans to grow your business, leadership, and life!

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