What happens when you stop chasing trends and start doing things the right way? In this episode, I share the story of seeing The All-American Rejects live — and how their "house party tour" proves you can go viral while staying authentic. This was a totally unplanned episode, but out of it came 4 main takeaways that can help you in life, business, and branding: The viral power of authenticity Why doing things alone can be surprisingly healing The importance of connection and kindness with others Embracing your true interests without putting yourself in a box These lessons apply just as much to life as they do to branding and business. Next Steps: Ready to finally get your book done? (Publish in 90 days!) https://booksgrowbusiness.com Book a quick call with Parker to see if you're a fit for a free 1:1 "BookStorm" session with Mark Imperial: https://tidycal.com/parkerkane/books-grow-business Subscribe to the UPBEAT newsletter: https://newsletter.parkerkane.co/subscribe Leave a review: https://ratethispodcast.com/upbeat Explore More from Our Affiliate Partners: Build your podcast website: https://www.podpage.com/?via=parker Launch your newsletter with Beehiiv (what I use for UPBEAT): https://www.beehiiv.com/?via=Parker-Kane – 30-day free trial + 20% OFF for 3 months Thanks for listening!