The Business of Making Podcast
The Business of Making
Recent Episodes
What’s in store for all listeners of the Business of Making Podcast
As our last episode for the year we reminisce about how the Business of Making started. By now, most of you probably know that the podcast will be going on hiatus for a while and we know you have a lot of questions.
What can our listeners expect while the podcast is in hiatus?
Will the in-person workshop plans resume in 2022?
When will the podcast be back?
So in this episode we will answer all of that and more! Find out what’s in store for all of you makers by listening to this episode below or you can listen to it on your favourite podcast app.
Also, for those who want to listen to the full episodes of the special Patron-only content, now is the best time to do so for just $1 a month. Don’t miss this once in a lifetime chance to get all the back catalogue of our exclusive episodes. Join our Patreon community now!
Enjoy!
~ Mikaela, Deb & Jess
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shownotes
As this is our last episode this year and for a while, we will talk about what’s in store for our listeners of the Business of Making Podcast.
What we cover in this episode:
- The initial reasons why we started The Business of Making Podcast and how it turned into a passion project;
- What we’ll be doing during the hiatus;
- When the podcast will be coming back;
- The ebb and flow of running a handmade business;
- Why you shouldn’t give up on your passion project;
- What finite and infinite thinking means and how it will help you develop a better perspective in life;
- What will happen to our Patreon community;
- How you can listen to all exclusive podcast episodes for just a $1 a month;
- What Mikaela’s research for the handmade community is about.
Mentions and resources:
- Daring to Lead Podcast byBrene Brown: Developing an Infinite Mindset by Simon Sinek
- Listen exclusive content for as little as $1 a month by joining our Patreon community
- The Business of Making Community – Facebook Group
- Blinkist
- Challenge Accepted! by Celeste Barber
- How We Love: Note on a Life by Clementine Ford
- Dave Grohl – The Storytelling
- Best place to reach Jess is through her website at the Create & Thrive
- Thriver Circle – Jess’ membership site
- The Create and Thrive Podcast
- Jess Van Den Youtube channel
- Best place to reach Deb is through her website at Tizzit
- Tizzit HQ – Deb’s membership site
- Deborah Engelmajer Youtube channel
- Best place to reach Mikaela is through her website at the Makers Research
- The Makers Collective – Mikaela’s membership site
The post 130: Until next time… appeared first on The Business of Making | Podcast.
It’s time to audit your handmade business
It’s that time of the year again when you might be thinking of giving your handmade shop a refresh for 2022. Before the year ends most of us usually plan for the next year. Some of those plans may include changes in some aspects of your handmade business.
In this episode, we give you some high level things you need to think about to start the year with better SEO.
But not everyone has the time to make big changes. So we will also share with you some tips that don’t take much work but make a big difference in your conversion rate.
This is the episode you shouldn’t miss if you want actionable steps for better conversion and better sales.
Enjoy!
~ Mikaela, Deb & Jess
PS. To all our Patrons! Live Ask Us Anything is happening on December 15th at 10:30 AEDT (Sydney time). We’re excited to see you all but to our Patrons who can’t make it, you can send your questions in through the pinned post we sent here on Patreon. If you’re not yet a Patron, there’s still time to join us by signing up to our Patreon community.
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shownotes
Does your shop need a refresh? In this episode we talk about how to audit your handmade business to get better conversion.
What we cover in this episode:
- Figuring out what the main bottleneck is in your shop by asking if you have a traffic problem;
- What a good conversion rate means and when is the right time to check it;
- Which data to look at when checking your conversion rate analytics;
- Don’t get too obsessed about the conversion rate;
- Warm traffic VS. cold traffic and why you should focus on the former;
- What to avoid doing on social media that ruins your conversion rate data and Etsy algorithm;
- Why changing strategies in a short period of time may not give you the best result;
- Learning too much and not implementing enough;
- Set goals and set an action plan;
- Manifest your goals by taking action;
- Rather than making something new why not improve on what you already have;
- Improving your SEO on your existing products;
- Don’t mess with the stuff that’s working;
- Tips on how to improve your current product photos;
- Getting someone to go through every web page in your shop to look for errors and that everything looks good;
- Why it’s checking what the competition is doing and what’s happening in your niche;
- Set a time and schedule when you will do the audit.
Mentions and resources:
- Episode 90: Why you need to pay attention to conversion rates
- Patreon
- Join the handmade community discussion at The Business of Making Community – Facebook Group
The post 128: Will your handmade shop benefit from a refresh in 2022? appeared first on The Business of Making | Podcast.
We know that for most handmade businesses December is a busy month. You’re probably busy creating products, running promotions, shipping orders and so on.
With everything that’s going on, how do you ensure that you are ready for the next one?
In this episode we share what we do during the holiday season and how we prepare for the coming year. Here’s some things you can expect from this week’s episode:
- What finishing the year strong means;
- Why you may wan to temporarily shut down operations during the holiday;
- How to plan content for our handmade business;
- And more!
N.B. This is a Patreon-exclusive episode, you can start listening to the episode below, and learn more about becoming a Patreon for access to extra content and perks right here.
Enjoy!
~Jess, Deb & Mikaela
Are you a platinum patron and want to listen to this episode on your favourite podcast app? Here’s how to find and subscribe to TBOMs episodes using your custom audio RSS link.
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The post 127: How we finish the year strong, ready for the next one appeared first on The Business of Making | Podcast.
Change is the only constant…
There are massive changes happening to the Business of Making podcast this 2022. But before that we want to share the good news to our community.
Someone’s expecting a baby! Can you guess who?
Listen to this week’s episode to find out who and what this good news means for the podcast, our listeners, and our Patreon community.
PS: And to all our Patrons, our live “Ask Us Anything” session is happening soon. You can send your questions as early as now. See you soon!
Enjoy!
~ Mikaela, Deb & Jess
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shownotes
Change is the only thing that’s permanent. In this episode we are announcing 2 big changes that are happening in 2022.
What we cover in this episode:
- Baby announcement, update on business, and plans for the future;
- Challenges of running a business when expecting a baby;
- Things to prepare before taking a long period of time off running a business;
- The realities of having children and owning a business;
- Balancing work and raising a newly born baby;
- Why the Business of Making podcast is taking a break for a couple of months;
- Live episode for our Patrons on the 15th of December;
- How to get access to exclusive Patron-only content;
- Catch-up with episodes you missed until our mid-year update in 2022.
Mentions and resources:
- To get extra special content and perks, you can support us at Patreon
- Join the handmade community discussion at The Business of Making Community – Facebook Group
The post 126: 2x big 2022 announcements appeared first on The Business of Making | Podcast.
Wondering why others’ marketing strategies are working so well and yours isn’t?
Let us help you figure out the reason why.
Many marketing gurus will tell you that the strategies or marketing platforms they are using will work for any business. But that’s not true.
Not everyone enjoys marketing on social media platforms. Not everyone likes writing captions or newsletters. Not everyone likes creating graphics or recording videos or going Live. And of course, not everyone enjoys looking at analytics.
That’s because each of you/us are different. So in this week’s episode we are sharing a wonderful test you can take to identify your marketing DNA.
You can take the test if you want like what Deb did. Or you can do a little self-assessment like what Jess and Mikaela did in this episode. follow along as you listen.
Click the play button to listen to this podcast now!
Enjoy!
~ Mikaela, Deb & Jess
listen now
shownotes
In this week’s episode we talk about which marketing strategies will work best based on your personality.
What we cover in this episode:
- Who Perry Marshall is and what is the Marketing DNA Test;
- The 4 components of the test and why Deb found her result very accurate;
- Definitions of the 4 components of the test – Alchemist VS Producer, Words VS Images, Recorded VS Live, and Analytics VS Empathy;
- Jess’ and Mikaela’s self-assessments based on each definition of the components;
- What you may be naturally good at may not always be what you want to do;
- The final result you get can either make you a Chameleon or an Eccentric;
- Strengths and weaknesses of identifying as a Chameleon or Eccentric;
- How knowing your strengths and weaknesses can help you identify which you can improve and/or focus on;
- What we think about personality tests in general;
- Which marketing platform will work best for you based on the marketing DNA test results;
- The reason why your current marketing strategy is draining your energy and keeping you unnecessarily “busy”;
Mentions and resources:
- To get extra special content and perks, you can support us at Patreon
- Join the handmade community discussion at The Business of Making Community – Facebook Group
- Perry Marshall’s Marketing DNA test
The post 125: What’s your marketing DNA? appeared first on The Business of Making | Podcast.