The science of persuasion has nothing to do with logic. Most people try to "win" with better arguments — and Joshua Bandoch, author of How to Get What You Want, says that's exactly why they fail.In this episode, he shares a three-step framework for moving people to action. He breaks down how to find the real barrier blocking any "yes," craft a story that persuades your audience, and the surprisingly simple test that tells you if your message will actually land.The result: conversations that end in agreement, not arguments.⏰Timestamps(00:00) Introduction(00:47) What Persuasion Is(01:58) The Persuader's Mindset(04:48) Find Your North Star(05:45) Feelings Over Facts(07:35) Stories That Win(10:14) Build the Story Arc(15:21) Find the Barrier(17:26) Frame It as a Loss(18:38) Persuasion or Manipulation?(19:29) Go Beyond Words(21:24) The Granny Test(24:26) Right or Make a DifferenceConnect with Joshua Bandoch:https://joshuabandoch.com/🎧More Episodes Like This• 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU• 315: Nir Eyal NYT Best Sellerhttps://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU• 308: Confidence on Commandhttps://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9🔗LinkedInHost: https://www.linkedin.com/in/oliver-aust/Guest: https://www.linkedin.com/in/joshua-bandoch-02211b167/📩NewsletterHost: https://eo-ipso-comms.kit.com/profile📚Resources• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/📧 Email: [email protected]🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com