You’ve been trained to stay on message. The problem? “On message” is forgettable.Bill McGowan, author of Speak, Memorably and founder of Clarity Media Group, has spent 25 years coaching executives on how to be memorable, even working with clients like Kim Kardashian and Cookie Monster.In this episode, he breaks down the difference between speakers people remember and speakers people tune out. From how to open your presentation to the physical and verbal techniques that keep people listening, he shares what actually works and what to avoid.⏰Timestamps00:00 Introduction01:00 Staying on Message02:15 Be 22x More Memorable03:30 Keeping Attention05:09 The 60-Second Rule08:13 The Three Ps of voice09:32 Projection and Energy16:03 Spotting Clichés18:25 The Magnificent Seven20:34 What to Do With Your Hands22:30 Crafting a Memorable Talk25:01 Kardashians and Cookie Monster27:33 Reading the Zoom🎧More Episodes Like This• 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU?si=u_Dt5fqgRVqzOOoyCJoctA• 315: Nir Eyal NYT Best Sellerhttps://open.spotify.com/episode/2MjPtegbC6wSmLWG6Nqjvy?si=r_en9YaUQFqT5eBBgrN6MA• 308: Confidence on Commandhttps://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9?si=m32VAVaTQUONT8VVS8qm🔗LinkedInHost: https://www.linkedin.com/in/oliver-aust/Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/📩NewsletterHost: https://eo-ipso-comms.kit.com/profile📚Resources• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/📧 Email: [email protected]🙌 This episode was produced by Podcast Boutique https://www.podcastboutique.com