What if the way you've been going after bigger opportunities is exactly what's making them harder to land? There are two approaches most leaders take, and they both leave opportunities on the table.Mo Bunnell, one of the world’s leading experts on business development and author of Give to Grow, teaches a third strategy that actually wins the work with less effort.This episode breaks down the difference between doing the work and winning the work, and how making this shift changes the way you run meetings, handle pricing, and ask for referrals.⏰Timestamps(00:00) Introduction(00:32) Doing vs. Winning the Work(04:22) Mistakes That Kill the Pitch(07:37) The IKEA Effect (10:13) Building Credibility (15:57) Storytelling(19:27) Pricing Conversations(21:21) Pricing Options(23:55) Raising Prices(27:15) Asking for Referrals(29:17) Closing Meetings with Momentum(32:04) AI as a Thought PartnerLearn more in Mo’s free training course:http://givetogrow.info/Connect with Mo Bunnell:https://bunnellideagroup.com/🎧More Episodes Like This• 316: Surrounded by Idiots w/ Thomas Erikson https://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU• 315: Nir Eyal NYT Best Sellerhttps://open.spotify.com/episode/2YFSr9PbPZlFQJAUpebogU• 308: Confidence on Commandhttps://open.spotify.com/episode/1tTFZKF5RA1gWDZvJzSpl9🔗LinkedInHost: https://www.linkedin.com/in/oliver-aust/Guest: https://www.linkedin.com/in/bill-mcgowan-7103b/📩NewsletterHost: https://eo-ipso-comms.kit.com/profile📚Resources• 21 Storytelling Frameworks: https://eo-ipso-comms.kit.com/21-storytelling-frameworks-with-oliver• Become a Presentation Genius (Free Course): https://www.youtube.com/watch?v=3wJloFeNwBg• Speak Like a CEO Academy: https://www.speaklikeaceo.academy/📧 Email: [email protected]🙌 This episode was produced by Podcast Boutique: https://www.podcastboutique.com