Make it British Podcast
Kate Hills
Recent Episodes
One of the questions that came up on one of our recent British Brand Accelerator group coaching calls was so good, I thought I'd bring it to you on the podcast this week.
The question was about whether a small business that makes in the UK should be offering a discount when someone opts in to their newsletter, and whether this strategy works.
It opened a whole discussion amongst the group about the pros and cons of discounting and other ideas for getting potential customers to sign up to your newsletter.
So if you are wondering the same thing about discounting, this episode is for you!
Sign up the the British Brand Accelerator waitlist here - www.makeitbritish.co.uk/waitlist
Today's guests are Andrea and David Courtney from Courtney & Co buttonmakers
Back in 2012 I was contacted by someone who was trying to save the UK’s last remaining horn button maker - Grove & Sons. He was looking for investors to buy up the machinery and pattern books from the business so that the art of natural button making in the UK was not lost.
Well it turns out that the investor that this guy eventually found was someone called David Courtney, who saw an ad to buy the machinery and patterns, and decided that he wanted to help.
But things are never as easy as the seem, and this initial investment took David Courtney down a very long and winding path to bring button making back to the UK.
Over a decade later and David Courtney now has an amazing button-making factory in the Cotswolds, with state of the art machinery, producing buttons from 3 different types of materials. He’s also enlisted his lovely wife Andrea to head the factory up, and they now supply the most beautiful buttons to brands and designers wanting an authentic UK-made button, still made using the original patterns that David saved from Grove & Sons.
This interview was recorded onsite in their factory in Bourton-on-the-Water, Gloucestershire, and Andrea and David recount the full tale of how Courtney & Co buttons got to where they are today.
About Courtney & Co
FURTHER RESOURCES
Quiz: Are you ready to work with a UK factory?
HANDY LINKS
This episode celebrates 15 years since I registered the domain makeitbritish.co.uk and busts some of the myths about UK manufacturing.
You'll find out:
- Why I started Make it British and why I'm such a firm believer in UK manufacturing.
- The current UK manufacturing landscape.
- How the UK fashion and textile industry is made up of 1,000s of micro factories.
- How many garment factories there really are in the UK.
- The benefits of making in the UK.
- And why supply on demand is best done locally.
To see the video recording of this talk, go to makeitbritish.co.uk/microfactories
Want to work together? Fill in this form so I can find out more about your business goals, and I'll get back to you with ways I can help.
FURTHER RESOURCES
Quiz: Are you ready to work with a UK factory?
HANDY LINKS
Christopher Nieper OBE is the managing director of David Nieper, a womenswear business in Alfreton in Derbyshire. The firm was set up by Christopher's parents sixty years ago and is now one of the most vertical textile operations in the UK. Christopher recently invested in state-of-the-art digital printing equipment so that the factory can print it's own fabric onsite. David Nieper already prints all their own catalogues and produce their own knitwear in house, alongside the garment production.
In this episode you can hear about the research Christopher commissioned from Nottingham university looking at the greenhouse gas emissions produced to make clothing at the David Nieper factory in Derbyshire. The study then compared these findings to the emissions produced by making garments in China, Turkey and Bangladesh and then shipping them to the UK. It makes for very interesting insights into how making in the UK can be quantified as more sustainable. A big advocate for slow fashion, Christopher has also found that his customers keep and wear his clothes 10 times longer than average. Listen to this episode to discover:
- How the David Nieper factory uses 'just-in-time' manufacturing to achieve a 98% sell-through on their garments
- Christopher's plans to make the David Nieper factory the greenest factory in Europe, recovering the heat generated by the factory to use as renewable energy
- How he's changing the attitudes of young people in his local town by giving them a taste of what it's like inside a real manufacturing environment
- The charity that the business has set up to help rebuild a local secondary school that was in the bottom 2% of schools in the UK and make it over-subscribed for the first time in 30 years
- Christopher's idea for a labelling scheme for clothing that ranks the environmental sustainability of every garment
This episode is the recording of a talk that Christopher did at Make it British Live! Online event in October 2020.
About David Nieper
Watch my Instagram reel showing behind the scenes at the David Nieper factory.
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