Jon Wexler has stories you won’t believe. The former Global Entertainment and Influencer Marketing VP at Adidas kicks it with George Manley about Kanye’s Yeezy empire & harnessing lightning in a bottle, one drop at a time. A special live episode from the world famous Chelsea Music Hall in Manhattan.

<description>&lt;p&gt;Jon Wexler has stories you won’t believe. The former Global Entertainment and Influencer Marketing VP at Adidas kicks it with George Manley about Kanye’s Yeezy empire &amp; harnessing lightning in a bottle, one drop at a time. A special live episode from the world famous Chelsea Music Hall in Manhattan.&lt;/p&gt;
</description>

Jon Wexler has stories you won’t believe. The former Global Entertainment and Influencer Marketing VP at Adidas kicks it with George Manley about Kanye’s Yeezy empire & harnessing lightning in a bottle, one drop at a time. A special live episode from...

Jon Wexler has stories you won’t believe. The former Global Entertainment and Influencer Marketing VP at Adidas kicks it with George Manley about Kanye’s Yeezy empire & harnessing lightning in a bottle, one drop at a time. A special live episode from the world famous Chelsea Music Hall in Manhattan.

Jon Wexler - Ahead of a Movement

At the inaugural Souler Symposium, and in front of a live audience at the Ranch at Rock Creek in Montana, we tackle a crucial topic: the evolution of social media, and where it's headed -- from the authenticity of influencer marketing to the future of brands. George Manley (CEO/Co-Founder for <a href='https://souler.com/'>SOULER</a>) leads a discussion with the dynamic duo of Natalie Zfat (contributing writer to several major business publications, and an influencer authority in the social media marketing space -- @nataliezfat) and Jeff Bullas (named the number one business blogger in the world as well as a serial entrepreneur and an investor -- @jeffbullas). Plus, the audience members themselves from the Souler community have something to say as well. Presented by SOULER.

<description>&lt;p&gt;At the inaugural Souler Symposium, and in front of a live audience at the Ranch at Rock Creek in Montana, we tackle a crucial topic: the evolution of social media, and where it's headed -- from the authenticity of influencer marketing to the future of brands. George Manley (CEO/Co-Founder for &lt;a href='https://souler.com/'&gt;SOULER&lt;/a&gt;) leads a discussion with the dynamic duo of Natalie Zfat (contributing writer to several major business publications, and an influencer authority in the social media marketing space -- @nataliezfat) and Jeff Bullas (named the number one business blogger in the world as well as a serial entrepreneur and an investor -- @jeffbullas). Plus, the audience members themselves from the Souler community have something to say as well. Presented by SOULER.&lt;/p&gt;
</description>

At the inaugural Souler Symposium, and in front of a live audience at the Ranch at Rock Creek in Montana, we tackle a crucial topic: the evolution of social media, and where it's headed -- from the authenticity of influencer marketing to the future o...

At the inaugural Souler Symposium, and in front of a live audience at the Ranch at Rock Creek in Montana, we tackle a crucial topic: the evolution of social media, and where it's headed -- from the authenticity of influencer marketing to the future of brands. George Manley (CEO/Co-Founder for SOULER) leads a discussion with the dynamic duo of Natalie Zfat (contributing writer to several major business publications, and an influencer authority in the social media marketing space -- @nataliezfat) and Jeff Bullas (named the number one business blogger in the world as well as a serial entrepreneur and an investor -- @jeffbullas). Plus, the audience members themselves from the Souler community have something to say as well. Presented by SOULER.

Natalie Zfat and Jeff Bullas - The Evolution of Social Media

For Actor, Model, Director, and Photographer <a href='https://instagram.com/st.john'>Jonathan Morgan</a>, the word influencer (and he has influence to the tune of for than 66,000 Instagram followers) isn’t his identity. He prefers to think of himself as an inspirer. And Jon ’s balance of modeling and promotion has allowed him to pick the brands to work with that are authentic to who he is, and paved the way to an organic audience that responds to his content. Jon shares his story with George Manley (CEO/Co-Founder for <a href='https://souler.com/'>SOULER</a>) in the <a href='http://mouthmedianetwork.com/'>MouthMedia Network</a> studios, covering Jon’s start in print modeling; tricky ways one has to benchmark the success of an influencer; the importance of a health relationship between influencer and brand in order for the promotion to be effective; standing up for your personal brand and content, and knowing when to say no to a deal; and, what it means to be a career model versus being an influencer, and the grind it takes to be a professional model in 2019. Presented by SOULER.

<description>&lt;p&gt;For Actor, Model, Director, and Photographer &lt;a href='https://instagram.com/st.john'&gt;Jonathan Morgan&lt;/a&gt;, the word influencer (and he has influence to the tune of for than 66,000 Instagram followers) isn’t his identity. He prefers to think of himself as an inspirer. And Jon ’s balance of modeling and promotion has allowed him to pick the brands to work with that are authentic to who he is, and paved the way to an organic audience that responds to his content. Jon shares his story with George Manley (CEO/Co-Founder for &lt;a href='https://souler.com/'&gt;SOULER&lt;/a&gt;) in the &lt;a href='http://mouthmedianetwork.com/'&gt;MouthMedia Network&lt;/a&gt; studios, covering Jon’s start in print modeling; tricky ways one has to benchmark the success of an influencer; the importance of a health relationship between influencer and brand in order for the promotion to be effective; standing up for your personal brand and content, and knowing when to say no to a deal; and, what it means to be a career model versus being an influencer, and the grind it takes to be a professional model in 2019. Presented by SOULER.&lt;/p&gt;
</description>

For Actor, Model, Director, and Photographer Jonathan Morgan, the word influencer (and he has influence to the tune of for than 66,000 Instagram followers) isn’t his identity. He prefers to think of himself as an inspirer. And Jon ’s balance of model...

For Actor, Model, Director, and Photographer Jonathan Morgan, the word influencer (and he has influence to the tune of for than 66,000 Instagram followers) isn’t his identity. He prefers to think of himself as an inspirer. And Jon ’s balance of modeling and promotion has allowed him to pick the brands to work with that are authentic to who he is, and paved the way to an organic audience that responds to his content. Jon shares his story with George Manley (CEO/Co-Founder for SOULER) in the MouthMedia Network studios, covering Jon’s start in print modeling; tricky ways one has to benchmark the success of an influencer; the importance of a health relationship between influencer and brand in order for the promotion to be effective; standing up for your personal brand and content, and knowing when to say no to a deal; and, what it means to be a career model versus being an influencer, and the grind it takes to be a professional model in 2019. Presented by SOULER.

Actor/Model/Director/Photographer Jonathan Morgan - Inspiration Over Influence

A lifelong dream to become a hairstylist leads to a decision to go to culinary school. Then, fashion school. Then lifestyle blogging. And ultimately, influencing. For Batsheva Weinstein, the journey may have been necessary to get to the destination. Batsheva shares her story with George Manley (CEO/Co-Founder for <a href='https://souler.com/'>SOULER</a>) in the <a href='http://mouthmedianetwork.com/'>MouthMedia Network</a> studios, covering why research is such an important factor if you want to take your blogging seriously; the importance of keeping content fresh and to keep your audience engaged; working with brands on your own terms, so that the engagement between your audience and sponsored content doesn’t feel contrived; why it takes a roughly five year grind to build your brand as a influencer into a career you can live off of; and how Batsheva’s religion and cultural background affects how she approaches her blog and personal branding. Presented by SOULER.

<description>&lt;p&gt;A lifelong dream to become a hairstylist leads to a decision to go to culinary school. Then, fashion school. Then lifestyle blogging. And ultimately, influencing. For Batsheva Weinstein, the journey may have been necessary to get to the destination. Batsheva shares her story with George Manley (CEO/Co-Founder for &lt;a href='https://souler.com/'&gt;SOULER&lt;/a&gt;) in the &lt;a href='http://mouthmedianetwork.com/'&gt;MouthMedia Network&lt;/a&gt; studios, covering why research is such an important factor if you want to take your blogging seriously; the importance of keeping content fresh and to keep your audience engaged; working with brands on your own terms, so that the engagement between your audience and sponsored content doesn’t feel contrived; why it takes a roughly five year grind to build your brand as a influencer into a career you can live off of; and how Batsheva’s religion and cultural background affects how she approaches her blog and personal branding. Presented by SOULER.&lt;/p&gt;
</description>

A lifelong dream to become a hairstylist leads to a decision to go to culinary school. Then, fashion school. Then lifestyle blogging. And ultimately, influencing. For Batsheva Weinstein, the journey may have been necessary to get to the destination. ...

A lifelong dream to become a hairstylist leads to a decision to go to culinary school. Then, fashion school. Then lifestyle blogging. And ultimately, influencing. For Batsheva Weinstein, the journey may have been necessary to get to the destination. Batsheva shares her story with George Manley (CEO/Co-Founder for SOULER) in the MouthMedia Network studios, covering why research is such an important factor if you want to take your blogging seriously; the importance of keeping content fresh and to keep your audience engaged; working with brands on your own terms, so that the engagement between your audience and sponsored content doesn’t feel contrived; why it takes a roughly five year grind to build your brand as a influencer into a career you can live off of; and how Batsheva’s religion and cultural background affects how she approaches her blog and personal branding. Presented by SOULER.

Sunnies & Sangria Blogger Batsheva Weinstein - The Journey and Destination

For <a href='https://instagram.com/aissatatdiallo'>Aissata Diallo</a>, modeling was never a part of the plan. It was medical school, for this Guinea-born American immigrant. Yet when she was discovered through Instagram and went viral in a short period of time, everything changed. Ultimately, modeling would be what leads her to help her country’s troubled healthcare system. Aissata shares her story with George Manley (CEO/Co-Founder for <a href='https://souler.com/'>SOULER</a>) in the <a href='http://mouthmedianetwork.com/'>MouthMedia Network</a> studios, covering her challenges navigating how to approach brands; the common misconceptions and prejudices laid against the Muslim community; why consistency and regular activity are key to building a following and a brand; and, the importance of keeping a finger on the pulse of what’s getting a reaction. Presented by SOULER.

<description>&lt;p&gt;For &lt;a href='https://instagram.com/aissatatdiallo'&gt;Aissata Diallo&lt;/a&gt;, modeling was never a part of the plan. It was medical school, for this Guinea-born American immigrant. Yet when she was discovered through Instagram and went viral in a short period of time, everything changed. Ultimately, modeling would be what leads her to help her country’s troubled healthcare system. Aissata shares her story with George Manley (CEO/Co-Founder for &lt;a href='https://souler.com/'&gt;SOULER&lt;/a&gt;) in the &lt;a href='http://mouthmedianetwork.com/'&gt;MouthMedia Network&lt;/a&gt; studios, covering her challenges navigating how to approach brands; the common misconceptions and prejudices laid against the Muslim community; why consistency and regular activity are key to building a following and a brand; and, the importance of keeping a finger on the pulse of what’s getting a reaction. Presented by SOULER.&lt;/p&gt;
</description>

For Aissata Diallo, modeling was never a part of the plan. It was medical school, for this Guinea-born American immigrant. Yet when she was discovered through Instagram and went viral in a short period of time, everything changed. Ultimately, modelin...

For Aissata Diallo, modeling was never a part of the plan. It was medical school, for this Guinea-born American immigrant. Yet when she was discovered through Instagram and went viral in a short period of time, everything changed. Ultimately, modeling would be what leads her to help her country’s troubled healthcare system. Aissata shares her story with George Manley (CEO/Co-Founder for SOULER) in the MouthMedia Network studios, covering her challenges navigating how to approach brands; the common misconceptions and prejudices laid against the Muslim community; why consistency and regular activity are key to building a following and a brand; and, the importance of keeping a finger on the pulse of what’s getting a reaction. Presented by SOULER.

Model Aissata Diallo - Modeling and Medicine

SOULER Stories are an in-conversation podcast series with key members of the SOULER brand and talent community who move the culture forward.

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