Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.Tune in to learn:<ul><li>(4:07) Demand Generation Insights</li><li>(5:05) Importance of Pipeline Funnels</li><li>(8:17) State of B2B Demand Generation</li><li>(9:43) The Role of Segmentation</li><li>(11:07) Accountability in Marketing</li><li>(14:20) Industries Served by Redwood Software</li><li>(15:51) Automation Maturity Assessment</li><li>(18:14) Impactful Automation Projects</li><li>(20:22) Cloud Transformation Initiatives</li><li>(21:31) Financial Close Process Improvements</li><li>(22:06) Democratization of Automation</li><li>(24:37) AI Integration in Automation</li><li>(26:20)Future of Automation and AI</li><li>(29:07) Team Dynamics and Leadership</li><li>(33:36) Building High-Performing Teams</li><li>(38:28) Sales and Marketing Alignment</li><li>(40:51) Accountability Between CMO and CRO</li><li>(42:38) Final Thoughts and Advice</li><li>(43:37) Lightning Round </li></ul>Mission.org is a media studio producing content alongside world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.

<description>&lt;p&gt;Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.&lt;/p&gt;&lt;p&gt;Tune in to learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;(4:07) Demand Generation Insights&lt;/li&gt;&lt;li&gt;(5:05) Importance of Pipeline Funnels&lt;/li&gt;&lt;li&gt;(8:17) State of B2B Demand Generation&lt;/li&gt;&lt;li&gt;(9:43) The Role of Segmentation&lt;/li&gt;&lt;li&gt;(11:07) Accountability in Marketing&lt;/li&gt;&lt;li&gt;(14:20) Industries Served by Redwood Software&lt;/li&gt;&lt;li&gt;(15:51) Automation Maturity Assessment&lt;/li&gt;&lt;li&gt;(18:14) Impactful Automation Projects&lt;/li&gt;&lt;li&gt;(20:22) Cloud Transformation Initiatives&lt;/li&gt;&lt;li&gt;(21:31) Financial Close Process Improvements&lt;/li&gt;&lt;li&gt;(22:06) Democratization of Automation&lt;/li&gt;&lt;li&gt;(24:37) AI Integration in Automation&lt;/li&gt;&lt;li&gt;(26:20)Future of Automation and AI&lt;/li&gt;&lt;li&gt;(29:07) Team Dynamics and Leadership&lt;/li&gt;&lt;li&gt;(33:36) Building High-Performing Teams&lt;/li&gt;&lt;li&gt;(38:28) Sales and Marketing Alignment&lt;/li&gt;&lt;li&gt;(40:51) Accountability Between CMO and CRO&lt;/li&gt;&lt;li&gt;(42:38) Final Thoughts and Advice&lt;/li&gt;&lt;li&gt;(43:37) Lightning Round &lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;i&gt;Mission.org is a media studio producing content alongside world-class clients. Learn more at &lt;/i&gt;&lt;a href="https://mission.org/"&gt;&lt;i&gt;&lt;strong&gt;mission.org&lt;/strong&gt;&lt;/i&gt;&lt;/a&gt;&lt;i&gt;.&lt;/i&gt;&lt;/p&gt;
</description>

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.

From Demand Gen to AI: Navigating the New Marketing Landscape

Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.Tune in to learn:<ul><li>How AI is revolutionizing marketing strategies and workflows.</li><li>Why developers are key tastemakers for AI technology.</li><li>How AI is becoming integral to daily marketing operations. </li><li>Why connecting users with technology is a key marketing strategy.</li><li>The ways AI agents are transforming how businesses operate and engage with customers.</li><li>Why productivity has significantly increased due to AI tools.</li><li>Why upskilling teams in AI literacy is crucial for organizational success.</li></ul>Mentions:<ul><li><a href="https://notebooklm.google/">Notebook LLM</a></li></ul>Mission.org is a media studio producing content alongside world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.

<description>&lt;p&gt; Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.&lt;/p&gt;&lt;p&gt;Tune in to learn:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How AI is revolutionizing marketing strategies and workflows.&lt;/li&gt;&lt;li&gt;Why developers are key tastemakers for AI technology.&lt;/li&gt;&lt;li&gt;How AI is becoming integral to daily marketing operations. &lt;/li&gt;&lt;li&gt;Why connecting users with technology is a key marketing strategy.&lt;/li&gt;&lt;li&gt;The ways AI agents are transforming how businesses operate and engage with customers.&lt;/li&gt;&lt;li&gt;Why productivity has significantly increased due to AI tools.&lt;/li&gt;&lt;li&gt;Why upskilling teams in AI literacy is crucial for organizational success.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Mentions:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://notebooklm.google/"&gt;Notebook LLM&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;i&gt;Mission.org is a media studio producing content alongside world-class clients. Learn more at &lt;/i&gt;&lt;a href="https://mission.org/"&gt;&lt;i&gt;&lt;strong&gt;mission.org&lt;/strong&gt;&lt;/i&gt;&lt;/a&gt;&lt;i&gt;.&lt;/i&gt;&lt;/p&gt;
</description>

 Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.

Navigating the AI Landscape: Insights from Google Cloud's CMO

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.Tune in to learn<ul><li>How fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.</li><li>Why data management and compliance are critical for businesses preparing for funding</li><li>How a fractional CMO can help bridge the gap between investors and marketing teams</li><li>Why defining a clear scope of work is crucial for successful fractional engagements</li><li>How AI can streamline operations and enhance marketing strategies</li></ul>–Mission.org is a media studio producing content alongside world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.

<description>&lt;p&gt;Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tune in to learn&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How fractional CMOs bring senior-level expertise and strategic insight, differentiating them from freelancers.&lt;/li&gt;&lt;li&gt;Why data management and compliance are critical for businesses preparing for funding&lt;/li&gt;&lt;li&gt;How a fractional CMO can help bridge the gap between investors and marketing teams&lt;/li&gt;&lt;li&gt;Why defining a clear scope of work is crucial for successful fractional engagements&lt;/li&gt;&lt;li&gt;How AI can streamline operations and enhance marketing strategies&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;–&lt;/p&gt;&lt;p&gt;&lt;i&gt;Mission.org is a media studio producing content alongside world-class clients. Learn more at &lt;/i&gt;&lt;a href="https://mission.org/"&gt;&lt;i&gt;&lt;strong&gt;mission.org&lt;/strong&gt;&lt;/i&gt;&lt;/a&gt;&lt;i&gt;.&lt;/i&gt;&lt;/p&gt;
</description>

Tired of marketing strategies that don’t deliver results? On this episode, we reveal the three key strategies that fractional CMOs like Jadis Tillery use to drive growth in private equity-backed companies. Jadis, the Fractional Chief Digital Officer at ikwe, has worked with over 125 private equity and venture capital-backed companies, transforming their marketing strategies and driving growth. She shares real-world examples of how her approach has led to significant results and she and Jeremy discuss how to align your marketing efforts with business objectives and take actionable steps toward success.

Breaking Down Silos: The Role of Fractional CMOs in Modern Organizations

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts.Tune in to learn:<ul><li>Why feedback is essential for growth, even if it feels uncomfortable.</li><li>How AI is transforming marketing, but why caution is needed to avoid over-reliance.</li><li>How personalization at scale is now achievable with AI tools.</li><li>Ways advisors can provide valuable perspective and support to C-suite leaders.</li><li>How the landscape of marketing is changing.</li><li>Why hyper growth is often driven by product quality rather than marketing alone.</li><li>How AI's impact on consumer behavior is reshaping traditional marketing models.</li></ul>–Mission.org is a media studio producing content alongside world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.

<description>&lt;p&gt;Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts.&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tune in to learn:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why feedback is essential for growth, even if it feels uncomfortable.&lt;/li&gt;&lt;li&gt;How AI is transforming marketing, but why caution is needed to avoid over-reliance.&lt;/li&gt;&lt;li&gt;How personalization at scale is now achievable with AI tools.&lt;/li&gt;&lt;li&gt;Ways advisors can provide valuable perspective and support to C-suite leaders.&lt;/li&gt;&lt;li&gt;How the landscape of marketing is changing.&lt;/li&gt;&lt;li&gt;Why hyper growth is often driven by product quality rather than marketing alone.&lt;/li&gt;&lt;li&gt;How AI's impact on consumer behavior is reshaping traditional marketing models.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;–&lt;/p&gt;&lt;p&gt;&lt;i&gt;Mission.org is a media studio producing content alongside world-class clients. Learn more at &lt;/i&gt;&lt;a href="https://mission.org/"&gt;&lt;i&gt;&lt;strong&gt;mission.org&lt;/strong&gt;&lt;/i&gt;&lt;/a&gt;&lt;i&gt;.&lt;/i&gt;&lt;/p&gt;
</description>

Is the reliance on AI in marketing a double-edged sword? Join Carilu Dietrich as she discusses the potential pitfalls and benefits of AI in today's marketing landscape. What should leaders be wary of, and how can they harness AI's power without losing the human touch? Plus, Carilu shares proven strategies that she used to help propel Atlassian to success and how you can apply these lessons to your own marketing efforts.

AI and the Future of Marketing: How to Embrace Change Without Losing Control

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive. Tune in to hear about:<ul><li>Navigating Career Challenges and Prioritizing Self-Care</li><li>The Power of Authentic Leadership</li><li>Overcoming Challenges with Resilience and Grit</li><li>Inspiring and Guiding Others in Their Careers</li><li>Aligning Marketing with Business Strategy</li><li>Collaboration as a Non-Negotiable Principle</li><li>Getting Out from Behind the Desk</li><li>The Underpinning of Modern Businesses</li><li>The Future of Cloud Marketing</li></ul>--Mission.org is a media studio producing content alongside world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.

<description>&lt;p&gt;Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive. &lt;/p&gt;&lt;p&gt;&lt;strong&gt;Tune in to hear about:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Navigating Career Challenges and Prioritizing Self-Care&lt;/li&gt;&lt;li&gt;The Power of Authentic Leadership&lt;/li&gt;&lt;li&gt;Overcoming Challenges with Resilience and Grit&lt;/li&gt;&lt;li&gt;Inspiring and Guiding Others in Their Careers&lt;/li&gt;&lt;li&gt;Aligning Marketing with Business Strategy&lt;/li&gt;&lt;li&gt;Collaboration as a Non-Negotiable Principle&lt;/li&gt;&lt;li&gt;Getting Out from Behind the Desk&lt;/li&gt;&lt;li&gt;The Underpinning of Modern Businesses&lt;/li&gt;&lt;li&gt;The Future of Cloud Marketing&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;--&lt;/p&gt;&lt;p&gt;&lt;i&gt;Mission.org is a media studio producing content alongside world-class clients. Learn more at &lt;/i&gt;&lt;a href="https://mission.org/"&gt;&lt;i&gt;&lt;strong&gt;mission.org&lt;/strong&gt;&lt;/i&gt;&lt;/a&gt;&lt;i&gt;.&lt;/i&gt;&lt;/p&gt;
</description>

Mandy Dhaliwal is the CMO of Nutanix, but she’s also a mom and a whole person. On this episode, Mandy details how taking a break from the working world helped her find balance and become a better CMO when she returned to being an executive. 

The Power of Authentic Leadership

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