Natalie Wills is the Global Director of Marketing at Zalando and a fellow advocate for the power of social media for good.In this episode, we discuss:- The importance of authenticity online - Why we are all influencers - What we can learn from the way young people use social media - The importance of leading with your values- Zalando’s approach of casting diversity of influencer talent and talent whose values resonate with their own- The way social media is driving transparency in the real worldNatalie:https://www.instagram.com/nattiw1/?hl=enhttps://www.linkedin.com/in/nataliealisonwills/Me:https://instagram.com/katyleeson?utm_medium=copy_linkhttps://www.linkedin.com/in/katy-leeson-39931a53https://twitter.com/katyleeson?s=21