<p>How do we price our Customer Education programs?  It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for!  </p>



<p>We welcome Mindy Barenblat to the show - an Austin-based an education &amp; enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua.  Tune as we discuss:</p>



<ul>
<li>Subscription-based learning model with ala carte options</li>



<li>Integrating training with product sales</li>



<li>Pricing and packaging for software products</li>



<li>Integrating training with product sales.</li>
</ul>

<description>&lt;p&gt;How do we price our Customer Education programs?  It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for!  &lt;/p&gt;



&lt;p&gt;We welcome Mindy Barenblat to the show - an Austin-based an education &amp;amp; enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua.  Tune as we discuss:&lt;/p&gt;



&lt;ul&gt;
&lt;li&gt;Subscription-based learning model with ala carte options&lt;/li&gt;



&lt;li&gt;Integrating training with product sales&lt;/li&gt;



&lt;li&gt;Pricing and packaging for software products&lt;/li&gt;



&lt;li&gt;Integrating training with product sales.&lt;/li&gt;
&lt;/ul&gt;</description>

How do we price our Customer Education programs?  It's a hugely challenging task, even for the experienced - and one that CELab listeners have asked for!  



We welcome Mindy Barenblat to the show - an Austin-based an education & enablement strategist and consultant, formerly GM/VP of Education Service at Blackbaud and Eloqua.  Tune as we discuss:




Subscription-based learning model with ala carte options



Integrating training with product sales



Pricing and packaging for software products



Integrating training with product sales.


CELab: The Customer Education Lab

Episode 129 - Mindy Barenblat - So Much Joy in Pricing

Episode 129 - Mindy Barenblat - So Much Joy in Pricing

Description