<p>People buy into franchises for 2 reasons: better processes/buying power and brand.&nbsp;</p>
<p>In golf management, there's really no brand element...everyone is trying to differentiate themselves as experts, with buying power and better processes. That's not why you buy into a franchise.&nbsp;</p>
<p>You buy into a franchise because you want more customers coming in the door. You buy in for Brand.&nbsp;</p>
<p>Processes and buying power are just table stakes, not differentiators.&nbsp;</p>

Golf Essentials (for Weekend Warriors)

Casey Bourque - Former Professional Golfer | VP Marketing WebDesign-Phoenix.com

Why Processes, Buying Power and Expertise are Just Table Stakes in Golf Management

DEC 4, 20194 MIN
Golf Essentials (for Weekend Warriors)

Why Processes, Buying Power and Expertise are Just Table Stakes in Golf Management

DEC 4, 20194 MIN

Description

<p>People buy into franchises for 2 reasons: better processes/buying power and brand.&nbsp;</p> <p>In golf management, there's really no brand element...everyone is trying to differentiate themselves as experts, with buying power and better processes. That's not why you buy into a franchise.&nbsp;</p> <p>You buy into a franchise because you want more customers coming in the door. You buy in for Brand.&nbsp;</p> <p>Processes and buying power are just table stakes, not differentiators.&nbsp;</p>