What does it really take to sell real estate in 2026? According to Elliot Hoyt—former Boise State Bronco, Top 1% Realtor®, and founder of THG Real Estate—the winners aren’t the loudest agents in the room. They’re the ones who lead with value, understand human behavior, and build a modern content engine that earns trust at scale.In this episode, Elliot breaks down the journey from a small-town kid in Tavistock chasing rugby dreams…to landing on the blue turf at Boise State…to building one of Idaho’s fastest-growing and most talked-about brokerages. His path wasn’t linear—nine months without a deal, a humbling reset, and a rebuild driven by discipline and process, not luck.Elliot opens up about:The real 2026 playbook for selling real estate: trust, clarity, and hyperlocal expertiseHow he built THG’s media machine, running daily content with one-hour film blocks and scripts that actually convertWhy consumers follow educators, not entertainers—and how value-first content attracts developers, sellers, and agentsWhat’s actually happening in Boise’s market, from “shadow” inventory to rate-locked owners and the life events that will drive the next wave of movementHow Traction reshaped his business, helping him identify as a visionary and build a leadership team that can scaleYou’ll walk away with a blueprint for selling homes in a changing market, a deeper understanding of how Boise really moves, and a reminder that consistency beats charisma every time.If you’re a builder, agent, entrepreneur, or just Boise-curious, this is one of the most actionable conversations of the year.Like what you hear? Follow, share with a friend, and leave a quick review—what part of Elliot’s 2026 playbook will you try first?Follow Ahlquist on Social Media: LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/ahlquist/⁠⁠⁠ Instagram: ⁠⁠⁠https://www.instagram.com/ahlquistdev/ TikTok: ⁠⁠⁠https://www.tiktok.com/@ahlquistdev X (Twitter): ⁠⁠⁠https://x.com/ahlquistdev Meta (Facebook): ⁠⁠⁠https://www.facebook.com/ahlquistdev/ Youtube: https://youtube.com/@ahlquistdev?si=ejOXPKRqQjtsdVFE