A lot of people think that kosher means that animals were treated significantly better than animals that enter the non-kosher market. And largely, this is just not true, because kosher is very much now a part of the same systems that produce 99% of the animal products that get into our grocery stores, and therefore could be categorized as factory farmed." Rabbi Melissa Hoffman
Rabbi Melissa Hoffman is the director of the Center for Jewish Food Ethics, an organization bringing ancient Jewish values about land, animals, and nourishment into the realities of today's food system.
At the Center, Melissa works with synagogues, schools, summer camps, and community institutions to shift their food practices through plant-based defaults and culturally rooted changes that align with Jewish values of compassion, sustainability, and justice. She also tackles widespread misconceptions — like the belief held by half of American Jews that kosher automatically means humane.
In this conversation, we talk about how Jewish communities can rethink food in ways that are joyful, practical, and deeply values-driven — and why these small shifts can bring people together while transforming the food system from the inside out.
https://www.jewishfoodethics.org/
"You look at these animals, and they're just so far removed from the life that I want them to have, that they should have that, we would hope that wild animals have. And they're just humiliated and degraded and they're so utterly powerless." - Nina Jackel
Today, we're taking you inside one of the darkest corners of the animal tourism industry — places where wild animals are stolen, broken, and paraded for human amusement.
Nina Jackel, founder of Lady Freethinker, an organization exposing and ending animal cruelty worldwide, and Blake Moynes, wildlife conservationist and founder of The Save Our Species Alliance, who recently went undercover in Thailand to document the hidden realities behind elephant rides, tiger selfies, and orangutan "shows."
What they found is heartbreaking — and it's happening far more often than most of us realize. Together, they're shining a light on the cruelty behind "cute" tourist attractions and building a movement to change what people see — and share — online.
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"Because we're kind of lowering the stakes. We're saying it's okay to admit to yourself that you care about factory farming and you care about animals because we're not going to try and trick you into going vegan or whatever. And so it allows them to engage with the issue, maybe for the first time in a really serious way.
I think what we want to do is, just try and make it easier for more people to really engage with their values, and be an invitation to people to say, I know you care about this. I know when you see factory farming on you know, those annoying ads on your Instagram that show you what's going on, that you feel sad and you feel horrible about it. Let us help you do something about that in a way that fits your life and fits your lifestyle." – Thom Norman
Most of us agree that factory farming is one of the greatest sources of suffering on Earth. We hate it. We don't want to support it. And yet — it persists.
Today's guest, Thom Norman, is trying to change that. He's the co-founder of FarmKind, an organization that's asking a radical question: What if we stopped making compassion so hard?
Instead of telling people what not to eat, FarmKind is inviting everyone to help dismantle factory farming — not by guilt or purity tests, but through collective action. With their Compassion Calculator, just $23 a month has massive impact for animals. It's simple, inclusive, and it's working.
In this conversation, Thom and I talk about how factory farming got so bad, why lifestyle change alone isn't enough, and how shifting from shame to solidarity could open the biggest door yet — for animals, for people, and for real change.
Tom and his cofounder Aidan Alexander were on the show a year ago shortly after farm kind launched. A lot has happened in a year.