<description>&lt;div&gt; &lt;p&gt;What happens when you spend 13 years building something, and for most of those years, the people around you think it's not going to work out?&lt;br&gt;Jaydeep Barman left a gilded career at McKinsey's London office to bet on a single roll shop in Pune. What followed was a decade-plus journey through India's costliest real estate market, the invention of an entirely new category (cloud kitchens — before anyone called it that), and the slow, painful work of staying in the game while companies that started years after him became unicorns overnight.&lt;/p&gt;&lt;p&gt;In this conversation, Avnish and Jaydeep wrestle with:&lt;/p&gt;&lt;p&gt;1. How do you find the one insight nobody else has, and trust it when the world disagrees?&lt;/p&gt;&lt;p&gt;2. What do you do when your investors mentally write you off?&lt;/p&gt;&lt;p&gt;3. Why does every real innovation at Rebel come from the moments they were closest to shutting down?&lt;/p&gt;&lt;p&gt;4. How do you build a team that stays for 13 years, through the pain, the doubt, and the long wait?&lt;/p&gt;&lt;p&gt;5. This is a conversation about what it actually costs to stay in the arena longer than everyone expects you to, and what that buys you that nothing else can.&lt;/p&gt;&lt;p&gt;Chapters: &lt;/p&gt;&lt;p&gt;00:00 The reality of startup comparison &amp;amp; investor pressure&lt;br&gt;01:30 Why we didn’t pivot to food delivery (despite the hype)&lt;br&gt;02:30 From McKinsey to starting a food business&lt;br&gt;04:10 The first roll shop: how Fasos began&lt;br&gt;09:00 Learning the business &amp;amp; why curiosity matters most&lt;br&gt;11:20 Insight v/s timing: finding your “right to win”&lt;br&gt;13:40 Building a cloud kitchen breakthrough&lt;br&gt;17:30 Founder mentality vs CV mentality&lt;br&gt;20:00 Hiring, ownership &amp;amp; building real culture&lt;br&gt;24:50 Performance vs culture: who stays, who leaves&lt;br&gt;27:20 Rock bottom moments: running out of money &amp;amp; pushing through&lt;/p&gt;&lt;p&gt;Follow Z47&lt;/p&gt;&lt;p&gt;Website - &lt;a href="https://www.z47.com/"&gt;https://www.z47.com/&lt;/a&gt;&lt;br&gt;Instagram - &lt;a href="https://www.instagram.com/z47.vc/"&gt;https://www.instagram.com/z47.vc/&lt;/a&gt;&lt;br&gt;LinkedIn - &lt;a href="https://www.linkedin.com/company/z47-vc/"&gt;https://www.linkedin.com/company/z47-vc/&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;</description>

Z47 Moments

Z47

239: How Rebel Foods Built the World's First Cloud Kitchen Empire | Jaydeep Barman | Unstarted

APR 23, 202642 MIN
Z47 Moments

239: How Rebel Foods Built the World's First Cloud Kitchen Empire | Jaydeep Barman | Unstarted

APR 23, 202642 MIN

Description

<div> <p>What happens when you spend 13 years building something, and for most of those years, the people around you think it's not going to work out?<br>Jaydeep Barman left a gilded career at McKinsey's London office to bet on a single roll shop in Pune. What followed was a decade-plus journey through India's costliest real estate market, the invention of an entirely new category (cloud kitchens — before anyone called it that), and the slow, painful work of staying in the game while companies that started years after him became unicorns overnight.</p><p>In this conversation, Avnish and Jaydeep wrestle with:</p><p>1. How do you find the one insight nobody else has, and trust it when the world disagrees?</p><p>2. What do you do when your investors mentally write you off?</p><p>3. Why does every real innovation at Rebel come from the moments they were closest to shutting down?</p><p>4. How do you build a team that stays for 13 years, through the pain, the doubt, and the long wait?</p><p>5. This is a conversation about what it actually costs to stay in the arena longer than everyone expects you to, and what that buys you that nothing else can.</p><p>Chapters: </p><p>00:00 The reality of startup comparison &amp; investor pressure<br>01:30 Why we didn’t pivot to food delivery (despite the hype)<br>02:30 From McKinsey to starting a food business<br>04:10 The first roll shop: how Fasos began<br>09:00 Learning the business &amp; why curiosity matters most<br>11:20 Insight v/s timing: finding your “right to win”<br>13:40 Building a cloud kitchen breakthrough<br>17:30 Founder mentality vs CV mentality<br>20:00 Hiring, ownership &amp; building real culture<br>24:50 Performance vs culture: who stays, who leaves<br>27:20 Rock bottom moments: running out of money &amp; pushing through</p><p>Follow Z47</p><p>Website - <a href="https://www.z47.com/">https://www.z47.com/</a><br>Instagram - <a href="https://www.instagram.com/z47.vc/">https://www.instagram.com/z47.vc/</a><br>LinkedIn - <a href="https://www.linkedin.com/company/z47-vc/">https://www.linkedin.com/company/z47-vc/</a></p></div>