Veronica is a marketing expert and the co-founder of BASE, a new meeting point designed for businesses to grow together and learn the art of scaling sustainably. Here she gives insight into her expertise and experiences with the clients.[00:45]  Connecting people and ideas[07:48]  Marketing transformation during confinement - tangible to digital[15:22]  Evolution of the BASE conference - creating the community[17:08]  A simple but creative way to make a conference re-accessible[22:26]  The 4 pillars in the structure of the Business Scale-Up[23:25]  Bringing the experts to the team[30:04]  In successful marketing every part is aligned with the goal[35:12]  The purchase should be suggested subtly and gradually[37:59]  A company’s Avatar - defining the ideal customer[44:45]  If you want to scale up your business, first identify the problem