Send us Fan MailWe break down why “crowded” is usually a clarity problem, not a competition problem, then map the difference between a podcast category and a real niche. We also study five popular business story shows to prove how audience, format, tone, and payoff make similar topics feel completely different! Read Jordan's mention in the WSJ: Why People Who Listen To Podcasts Are Suddenly Feeling Left OutTopics discussed:• Defining category versus niche through audience, format, tone, and promise • Using promise and payoff to stop sounding generic • Reframing "oversaturation" as "demand" and "popularity" • What makes shows fade into the background, from unclear positioning to recycled guest circuits • Case study breakdowns of business story podcasts and how each one niches down • Practical steps to write down and refine your niche over timeContact BuzzcastSend us Fan MailTweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPodsThanks for listening and Keep Podcasting!