In this eye-opening episode, math researcher and educator Dr. Alex Lawson challenges one of the most common approaches to teaching multiplication: introducing it as “groups of.” Drawing on years of classroom-based research, Alex reveals why this method might actually be limiting student understanding—and how rethinking multiplication through the lens of rate, quantity, and context can transform learning outcomes.You’ll walk away with practical insights for both math teachers and coaches, including:Why rate is a more powerful foundation for multiplication than repeated additionHow labeling referents helps students connect numbers to meaningSmall tweaks you can make—even with existing lessons or resourcesWhat to do when students are still counting additively in grades 3 and 4How to build math teacher confidence in implementing new strategiesIf you're ready to deepen students’ understanding of multiplication and better support problem-solving in your math program, this episode is packed with ideas and inspiration. Press play and rethink how you’re laying the foundation for multiplicative reasoning.Not sure what matters most when designing math improvement plans? Take this assessment and get a free customized report: https://makemathmoments.com/grow/ Math coordinators and leaders – Ready to design your math improvement plan with guidance, support and using structure? Learn how to follow our 4 stage process. https://growyourmathprogram.com Looking to supplement your curriculum with problem based lessons and units? Make Math Moments Problem Based Lessons & Units Show Notes PageLove the show? Text us your big takeaway!Are you wondering how to create K-12 math lesson plans that leave students so engaged they don’t want to stop exploring your math curriculum when the bell rings? In their podcast, Kyle Pearce and Jon Orr—founders of MakeMathMoments.com—share over 19 years of experience inspiring K-12 math students, teachers, and district leaders with effective math activities, engaging resources, and innovative math leadership strategies. Through a 6-step framework, they guide K-12 classroom teachers and district math coordinators on building a strong, balanced math program that grows student and teacher impact. Each week, gain fresh ideas, feedback, and practical strategies to feel more confident and motivate students to see the beauty in math. Start making math moments today by listening to Episode #139: "Making Math Moments From Day 1 to 180.