<p><strong>Overview</strong><br />In this thought-provoking episode, Johnathan sits down with Professor Zubin Austin to explore how the traditional foundations of pharmacy — knowledge and expertise — are being disrupted by artificial intelligence, misinformation, and changing societal values. Together, they unpack what this means for pharmacists’ professional identity, leadership, and the evolving power dynamics within healthcare.</p><p><strong>Key Themes &amp; Discussion Points:</strong></p><ul><li><p><strong>The Myth of the “Expert in Medicines”</strong></p><ul><li><p>Pharmacy’s historical reliance on <em>expert power</em> as defined by French &amp; Raven’s classic social power model.</p></li><li><p>The self-anointed nature of expertise — and why it may no longer be enough.</p></li></ul></li><li><p><strong>AI and the Erosion of Informational Power</strong></p><ul><li><p>How AI democratises knowledge and challenges professional authority.</p></li><li><p>The rise of “health influencers” and the collapse of shared truth in the post-expert era.</p></li></ul></li><li><p><strong>Leadership and the Power Gap in Pharmacy</strong></p><ul><li><p>Insights from research showing pharmacists’ discomfort with using power explicitly.</p></li><li><p>Why leadership education must evolve beyond charisma toward genuine influence and accountability.</p></li></ul></li><li><p><strong>Learning from Nursing: The Power of Care</strong></p><ul><li><p>Nursing’s success in defining itself through care rather than knowledge.</p></li><li><p>The origins of <em>pharmaceutical care</em> in the 1990s — and how it can be reimagined today.</p></li><li><p>Can pharmacists redefine their identity around care, empathy, and patient outcomes?</p></li></ul></li><li><p><strong>Pharmaceutical Care 2.0 — The Five Pillars</strong></p><ol><li><p>Put patients first</p></li><li><p>Define clear, reproducible standards of care</p></li><li><p>Integrate fully across health professions</p></li><li><p>Deliver measurable outcomes through innovation</p></li><li><p>Align payment with system-wide value</p></li></ol></li><li><p><strong>The Central Question:</strong></p><ul><li><p><em>When expertise is no longer enough, is the power of care enough?</em></p></li></ul></li></ul><p><strong>Looking Ahead:</strong><br />This conversation sets the stage for the <strong>2026 Pharmacy in Practice Conference</strong>, themed around <em>“Power, Leadership, and the Future of Pharmacy.”</em><br />📅 <strong>Date:</strong> March 25th, 2026<br />📍 <strong>Location:</strong> Novotel Edinburgh Park, Edinburgh<br />🎟️ <strong>Registration:</strong> Now open at [Pharmacy in Practice website]</p><p><strong>Credits:</strong><br />Hosted by <strong>Johnathan Laird</strong><br />Guest: <strong>Professor Zubin Austin</strong><br />Produced by <strong>Pharmacy in Practice</strong></p>