Tourpreneur Tour Business Podcast
Tourpreneur
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Mitch Bach talks with Brian Jewell, the Vice President and Executive Editor of Group Travel Leader, a media company representing tens of thousands of tour operators, travel agents, trip planners, many of whom have been in business for decades. Brian provides endless free resources for his community of small travel provider, and has learned countless lessons from decades in the industry.
There's a whole community of small, outbound multi-day tour operators who have been in business since the years and decades after WWII, since the beginning of the explosive growth of mass tourism. Those operators are at the ends of their careers, and the companies they've built offer a huge opportunity for acquisition, and also have learned lessons about finding niche markets and solidifying their business through personal relationships.
- Show notes
- Visit Group Travel Leader
- Brian on LinkedIn
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Mitch Bach speaks with Jessica Off, founder of Guess Where Trips, an e-commerce company creating physical and digital surprise road trips for customers across Canada and the U.S.
Jessica is a serial travel entrepreneur, including work at G Adventures. In this episode, she talks about what led her to start an e-commerce product-based travel business, after looking into tour operating and multi-day trips.
This episode will give tour operators the inspiration to think about ancillary product revenue streams that can complement their in-person business, utilizing the same destination knowledge and supplier connections to offer experiences to a new customer base!
- Visit Guess Where Trips home page
- Episode show notes
We talk about:
- the design thinking behind crafting self-guided tours
- why the element of surprise is so crucial to the experience
- her experience working with content creators
- how B2C trade shows have worked out for her trying to sell her product
- why she decided to ditch multi-day surprise trips
- the importance of collecting email addresses at trade shows
- finding the right market for the trips, and why big cities don’t work
- working with local vendors to support them
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
