Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. She’s passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery. In This Conversation We Discuss: <ul><li>[00:00] Intro</li><li>[00:56] Realizing the need to master your own PR</li><li>[02:36] Understanding why generic pitching fails</li><li>[05:21] Boosting discovery via trusted publishers</li><li>[08:06] Navigating earned, paid, and affiliate media</li><li>[11:26] Callouts</li><li>[11:40] Standing out with visuals and clarity</li><li>[15:26] Adapting strategies to decentralized media</li><li>[18:58] Enhancing discoverability in crowded markets</li><li>[20:57] Building systems before scaling PR</li></ul>Resources:<ul><li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">Subscribe</a> to Honest Ecommerce on Youtube</li><li>AI-driven media relations and PR pantform <a href="https://www.presshook.com/">presshook.com/</a></li><li>Follow Michelle Songy <a href="https://www.linkedin.com/in/michellesongy">linkedin.com/in/michellesongy</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

<description>&lt;p&gt;Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express. &lt;/p&gt;&lt;p&gt;She’s passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery. &lt;/p&gt;&lt;p&gt;In This Conversation We Discuss: &lt;/p&gt;&lt;ul&gt;&lt;li&gt;[00:00] Intro&lt;/li&gt;&lt;li&gt;[00:56] Realizing the need to master your own PR&lt;/li&gt;&lt;li&gt;[02:36] Understanding why generic pitching fails&lt;/li&gt;&lt;li&gt;[05:21] Boosting discovery via trusted publishers&lt;/li&gt;&lt;li&gt;[08:06] Navigating earned, paid, and affiliate media&lt;/li&gt;&lt;li&gt;[11:26] Callouts&lt;/li&gt;&lt;li&gt;[11:40] Standing out with visuals and clarity&lt;/li&gt;&lt;li&gt;[15:26] Adapting strategies to decentralized media&lt;/li&gt;&lt;li&gt;[18:58] Enhancing discoverability in crowded markets&lt;/li&gt;&lt;li&gt;[20:57] Building systems before scaling PR&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Resources:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1"&gt;Subscribe&lt;/a&gt; to Honest Ecommerce on Youtube&lt;/li&gt;&lt;li&gt;AI-driven media relations and PR pantform &lt;a href="https://www.presshook.com/"&gt;presshook.com/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Follow Michelle Songy &lt;a href="https://www.linkedin.com/in/michellesongy"&gt;linkedin.com/in/michellesongy&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re enjoying the show, we’d love it if you &lt;a href="https://getpodcast.reviews/id/1447700156"&gt;left Honest Ecommerce a review on Apple Podcasts&lt;/a&gt;. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!&lt;/p&gt;
</description>

On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities.

We talk about  Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!

Bonus Episode 78: Cracking the Code to Content That Actually Works with Michelle Songy

Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. In This Conversation We Discuss:<ul><li>[00:00] Intro</li><li>[00:34] Sponsor: Taboola</li><li>[01:44] Building products around customer pain points</li><li>[02:53] Identifying problems through community research</li><li>[05:19] Sponsor: Next Insurance</li><li>[06:32] Balancing product creation with marketing</li><li>[06:48] Building trust through storytelling</li><li>[09:15] Collecting feedback to shape products</li><li>[10:50] Creating scarcity to drive excitement</li><li>[12:38] Identifying niches with specific pain points</li><li>[13:47] Sponsor: Electric Eye</li><li>[14:56] Sponsor: Freight Right</li><li>[16:56] Collecting reviews to build credibility</li><li>[18:37] Training mindset to handle uncertainty</li><li>[21:59] Discovering entrepreneurial instincts early</li><li>[22:29] Focusing on one channel before diversifying  </li><li>[25:34] Leveraging micro-influencers for growth</li></ul>Resources:<ul><li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">Subscribe</a> to Honest Ecommerce on Youtube</li><li>Creating Healthy Happy Lives for Doodles <a href="https://doodwoof.com/">doodwoof.com/</a></li><li>Follow Elina Panteleyeva <a href="https://www.instagram.com/doodwoofco/?hl=en">instagram.com/doodwoofco/?hl=en</a></li><li>Reach your best audience at the lowest cost! <a href="https://discover.taboola.com/honest/">discover.taboola.com/honest/</a></li><li>Easy, affordable coverage that grows with your business <a href="https://www.nextinsurance.com/honest/">nextinsurance.com/honest/</a></li><li>Schedule an intro call with one of our experts <a href="https://electriceye.io/connect">electriceye.io/connect</a></li><li>Turn your domestic business into an international business <a href="https://www.freightright.com/honest">freightright.com/honest</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

<description>&lt;p&gt;Elina Panteleyeva is the founder of Dood Woof, a 7-figure brand built specifically for Doodle dog breeds. After getting laid off, she bootstrapped her business from $0 to 7 figures in 15 months with no prior Ecommerce experience, no team and no outside investors. outside funding. &lt;/p&gt;&lt;p&gt;Elina scaled fast by focusing on niche product-market fit, building a raving fan base, and using scrappy organic marketing to drive Amazon and TikTok Shop growth. Now, she helps other founders grow and scale their eCommerce brands profitably by building a brand that serves a specific group of people. &lt;/p&gt;&lt;p&gt;In This Conversation We Discuss:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;[00:00] Intro&lt;/li&gt;&lt;li&gt;[00:34] Sponsor: Taboola&lt;/li&gt;&lt;li&gt;[01:44] Building products around customer pain points&lt;/li&gt;&lt;li&gt;[02:53] Identifying problems through community research&lt;/li&gt;&lt;li&gt;[05:19] Sponsor: Next Insurance&lt;/li&gt;&lt;li&gt;[06:32] Balancing product creation with marketing&lt;/li&gt;&lt;li&gt;[06:48] Building trust through storytelling&lt;/li&gt;&lt;li&gt;[09:15] Collecting feedback to shape products&lt;/li&gt;&lt;li&gt;[10:50] Creating scarcity to drive excitement&lt;/li&gt;&lt;li&gt;[12:38] Identifying niches with specific pain points&lt;/li&gt;&lt;li&gt;[13:47] Sponsor: Electric Eye&lt;/li&gt;&lt;li&gt;[14:56] Sponsor: Freight Right&lt;/li&gt;&lt;li&gt;[16:56] Collecting reviews to build credibility&lt;/li&gt;&lt;li&gt;[18:37] Training mindset to handle uncertainty&lt;/li&gt;&lt;li&gt;[21:59] Discovering entrepreneurial instincts early&lt;/li&gt;&lt;li&gt;[22:29] Focusing on one channel before diversifying  &lt;/li&gt;&lt;li&gt;[25:34] Leveraging micro-influencers for growth&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Resources:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1"&gt;Subscribe&lt;/a&gt; to Honest Ecommerce on Youtube&lt;/li&gt;&lt;li&gt;Creating Healthy Happy Lives for Doodles &lt;a href="https://doodwoof.com/"&gt;doodwoof.com/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Follow Elina Panteleyeva &lt;a href="https://www.instagram.com/doodwoofco/?hl=en"&gt;instagram.com/doodwoofco/?hl=en&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Reach your best audience at the lowest cost! &lt;a href="https://discover.taboola.com/honest/"&gt;discover.taboola.com/honest/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Easy, affordable coverage that grows with your business &lt;a href="https://www.nextinsurance.com/honest/"&gt;nextinsurance.com/honest/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Schedule an intro call with one of our experts &lt;a href="https://electriceye.io/connect"&gt;electriceye.io/connect&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Turn your domestic business into an international business &lt;a href="https://www.freightright.com/honest"&gt;freightright.com/honest&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re enjoying the show, we’d love it if you &lt;a href="https://getpodcast.reviews/id/1447700156"&gt;left Honest Ecommerce a review on Apple Podcasts&lt;/a&gt;. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!&lt;/p&gt;
</description>

On this episode of Honest Ecommerce, we have Elina, founder of Dood Woof, an Ecommerce dog brand specifically focused on the Doodle market. 

We talk about identifying problems through community research, collecting reviews to build credibility, building trust through storytelling, leveraging micro-influencers for growth, and so much more!

359 | Turning Early 100 Buyers into Loyal Advocates | with Elina Panteleyeva

Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer’s skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing. In This Conversation We Discuss:<ul><li>[00:00] Intro</li><li>[00:39] Sponsor: Taboola</li><li>[01:58] Solving customer needs with simplicity</li><li>[04:05] Sponsor: Next Insurance</li><li>[05:19] Leveraging cross-brand learnings for growth</li><li>[08:37] Using D2C as a customer learning engine</li><li>[12:00] Callouts</li><li>[12:11] Evaluating tools that streamline operations</li><li>[13:37] Reviving traditional marketing with modern tech</li><li>[16:52] Sponsor: Electric Eye & Freight Fright</li><li>[20:01] Testing unconventional marketing strategies</li><li>[21:19] Balancing responsibility with limited control</li><li>[24:58] Focusing on product value over flashy design</li></ul>Resources:<ul><li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">Subscribe</a> to Honest Ecommerce on Youtube</li><li>Olly Vitamins and Supplements <a href="https://www.olly.com/">olly.com/</a></li><li>Follow Jennifer Peters <a href="https://www.linkedin.com/in/jennifer-peters-3bbb6220">linkedin.com/in/jennifer-peters-3bbb6220</a></li><li>Reach your best audience at the lowest cost! <a href="https://discover.taboola.com/honest/">discover.taboola.com/honest/</a></li><li>Easy, affordable coverage that grows with your business <a href="https://www.nextinsurance.com/honest/">nextinsurance.com/honest/</a></li><li>Schedule an intro call with one of our experts <a href="https://electriceye.io/connect">electriceye.io/connect</a></li><li>Turn your domestic business into an international business <a href="https://www.freightright.com/honest">freightright.com/honest</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

<description>&lt;p&gt;Jennifer is the Director of DTC, Martech, and Digital Compliance at OLLY, a Unilever-owned vitamin/supplement brand, and a seasoned eCommerce veteran based in the Bay Area. She specializes in building digital marketing programs, profitable eCommerce stores, and seamless customer experiences. &lt;/p&gt;&lt;p&gt;Her expertise includes advanced Martech ecosystems, customer data platforms (CDPs), marketing automation, and ensuring compliance with global privacy regulations like GDPR and CCPA. Jennifer’s skills span web development, UX/UI design, inventory management, logistics, and omni-channel retailing. &lt;/p&gt;&lt;p&gt;In This Conversation We Discuss:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;[00:00] Intro&lt;/li&gt;&lt;li&gt;[00:39] Sponsor: Taboola&lt;/li&gt;&lt;li&gt;[01:58] Solving customer needs with simplicity&lt;/li&gt;&lt;li&gt;[04:05] Sponsor: Next Insurance&lt;/li&gt;&lt;li&gt;[05:19] Leveraging cross-brand learnings for growth&lt;/li&gt;&lt;li&gt;[08:37] Using D2C as a customer learning engine&lt;/li&gt;&lt;li&gt;[12:00] Callouts&lt;/li&gt;&lt;li&gt;[12:11] Evaluating tools that streamline operations&lt;/li&gt;&lt;li&gt;[13:37] Reviving traditional marketing with modern tech&lt;/li&gt;&lt;li&gt;[16:52] Sponsor: Electric Eye &amp; Freight Fright&lt;/li&gt;&lt;li&gt;[20:01] Testing unconventional marketing strategies&lt;/li&gt;&lt;li&gt;[21:19] Balancing responsibility with limited control&lt;/li&gt;&lt;li&gt;[24:58] Focusing on product value over flashy design&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Resources:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1"&gt;Subscribe&lt;/a&gt; to Honest Ecommerce on Youtube&lt;/li&gt;&lt;li&gt;Olly Vitamins and Supplements &lt;a href="https://www.olly.com/"&gt;olly.com/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Follow Jennifer Peters &lt;a href="https://www.linkedin.com/in/jennifer-peters-3bbb6220"&gt;linkedin.com/in/jennifer-peters-3bbb6220&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Reach your best audience at the lowest cost! &lt;a href="https://discover.taboola.com/honest/"&gt;discover.taboola.com/honest/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Easy, affordable coverage that grows with your business &lt;a href="https://www.nextinsurance.com/honest/"&gt;nextinsurance.com/honest/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Schedule an intro call with one of our experts &lt;a href="https://electriceye.io/connect"&gt;electriceye.io/connect&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Turn your domestic business into an international business &lt;a href="https://www.freightright.com/honest"&gt;freightright.com/honest&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re enjoying the show, we’d love it if you &lt;a href="https://getpodcast.reviews/id/1447700156"&gt;left Honest Ecommerce a review on Apple Podcasts&lt;/a&gt;. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!&lt;/p&gt;
</description>

On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand. 

We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!

358 | Translating Cross-brand Knowledge Into Wins | with Jennifer Peters

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. In This Conversation We Discuss: <ul><li>[00:00] Intro</li><li>[02:37] Questioning attribution in marketing</li><li>[06:44] The truth about “more is better” marketing </li><li>[07:36] Choosing channels for first campaigns</li><li>[09:34] Starting funnels with small spend</li><li>[11:16] Debunking marketing ROI lies</li><li>[14:24] Navigating attribution for customer journeys</li><li>[16:51] Distinguishing case studies from reality</li><li>[19:07] Exploring the Five Forces framework</li><li>[27:24] Seeing emotional spending on paid ads</li><li>[27:50] Recording client interaction for accountability </li><li>[28:53] Highlighting effective AI campaign analysis </li><li>[31:21] Streamlining insights for effective decisions</li></ul>Resources:<ul><li><a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">Subscribe</a> to Honest Ecommerce on Youtube</li><li>Multitouch marketing attribution software <a href="https://www.wickedreports.com/">www.wickedreports.com/</a></li><li>Follow Scott Desgrosseilliers <a href="https://www.linkedin.com/in/scottd71/">www.linkedin.com/in/scottd71/</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

<description>&lt;p&gt;Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. &lt;/p&gt;&lt;p&gt;He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions. Before Wicked Reports, Scott led and consulted on database and process management applications at Motorola, Quest Diagnostics, Breck Shampoo, Ovaltine, the Hong Kong 911 department, and Apartments.com. &lt;/p&gt;&lt;p&gt;When not leading Wicked Reports, Scott can be found in Marblehead Massachusetts playing pickleball, meditating, or on the boat with the family. &lt;/p&gt;&lt;p&gt;In This Conversation We Discuss: &lt;/p&gt;&lt;ul&gt;&lt;li&gt;[00:00] Intro&lt;/li&gt;&lt;li&gt;[02:37] Questioning attribution in marketing&lt;/li&gt;&lt;li&gt;[06:44] The truth about “more is better” marketing &lt;/li&gt;&lt;li&gt;[07:36] Choosing channels for first campaigns&lt;/li&gt;&lt;li&gt;[09:34] Starting funnels with small spend&lt;/li&gt;&lt;li&gt;[11:16] Debunking marketing ROI lies&lt;/li&gt;&lt;li&gt;[14:24] Navigating attribution for customer journeys&lt;/li&gt;&lt;li&gt;[16:51] Distinguishing case studies from reality&lt;/li&gt;&lt;li&gt;[19:07] Exploring the Five Forces framework&lt;/li&gt;&lt;li&gt;[27:24] Seeing emotional spending on paid ads&lt;/li&gt;&lt;li&gt;[27:50] Recording client interaction for accountability &lt;/li&gt;&lt;li&gt;[28:53] Highlighting effective AI campaign analysis &lt;/li&gt;&lt;li&gt;[31:21] Streamlining insights for effective decisions&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Resources:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1"&gt;Subscribe&lt;/a&gt; to Honest Ecommerce on Youtube&lt;/li&gt;&lt;li&gt;Multitouch marketing attribution software &lt;a href="https://www.wickedreports.com/"&gt;www.wickedreports.com/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Follow Scott Desgrosseilliers &lt;a href="https://www.linkedin.com/in/scottd71/"&gt;www.linkedin.com/in/scottd71/&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re enjoying the show, we’d love it if you &lt;a href="https://getpodcast.reviews/id/1447700156"&gt;left Honest Ecommerce a review on Apple Podcasts&lt;/a&gt;. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!&lt;/p&gt;
</description>

On this bonus episode of Honest Ecommerce, we have Scott Desgrosseilliers. Scott is the founder and CEO of Wicked Reports, the marketing attribution platform for ecommerce brands from $3m to $30m in revenue doing full funnel marketing. 

We talk about the truth about “more is better” marketing, navigating attribution for customer journeys, exploring the Five Forces framework, and so much more!

Bonus Episode: Evaluating Marketing Wins Beyond Vanity Metrics with Scott Desgrosseilliers

Chad Dime, Co-Founder of DIFF Charitable Eyewear was raised in Los Angeles California. He was born into the eyewear industry thanks to his father who owned and operated an eyewear business for over 40 years. His dad passed down the knowledge of product design, import, manufacturing and wholesale to him throughout his entire life. On the manufacturing side, he was traveling to China by the time he was 15 years old to learn the ins and outs of what it takes to work with partners overseas. In wholesale he was attending major markets as a teenager to learn the ins and outs of what it takes to sell to major retailers both nationally and internationally. He was fortunate enough to know at that very young that he would be following in his family's footsteps. While attending college at San Diego State University he was the President of the nationally ranked SDSU Surf Team. His role there allowed him to work with many notable brands like Red Bull, Rip Curl and TOMS as he obtained sponsorship from each of these businesses. After years of building campus rep programs with these brands he learned the importance of both social media marketing along with social enterprise. The partnership with TOMS shoes was his motivation to build a business that gave back, and it became his dream to start a sunglasses brand that could help change the world. After graduating from SDSU he met his business partners. Together they began selling sunglasses at electronic music festivals across the country. It was here that they realized there was a massive void in the eyewear industry that they knew they could fill. Eager to disrupt the monopolized eyewear industry they founded DIFF with a mission to create affordable designer eyewear that gives back. In This Conversation We Discuss:<ul><li>[00:00] Intro</li><li>[00:50] Blending value and mission to drive impact</li><li>[04:00] Partnering purpose with product</li><li>[06:09] Leveraging past experiences for team balance</li><li>[08:56] Nurturing partnerships for smarter growth</li><li>[11:44] Stay updated with new episodes</li><li>[11:55] Embedding responsibility into brand DNA</li><li>[14:11] Sponsors</li><li>[19:43] Influencer partnerships for early marketing strategy</li><li>[22:54] Prioritizing finance to avoid early pitfalls</li><li>[24:57] Understanding finances for loss prevention</li><li>[26:06] Highlighting first products for brick and mortar</li><li>[28:42] Following your why to create impact</li></ul>Resources:<ul><li>Subscribe to Honest Ecommerce on Youtube <a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1">www.youtube.com/c/HonestEcommerce?sub_confirmation=1</a></li><li>Charitable designer sunglasses that give back <a href="https://www.diffeyewear.com/">www.diffeyewear.com/</a></li><li>Follow Chad Dime <a href="https://www.linkedin.com/in/chad-dime-59550258">www.linkedin.com/in/chad-dime-59550258</a></li><li>Schedule an intro call with one of our experts <a href="https://electriceye.io/connect">electriceye.io/connect</a></li><li>Reach your best audience at the lowest cost! <a href="https://discover.taboola.com/honest/">discover.taboola.com/honest/</a></li><li>Easy, affordable coverage that grows with your business <a href="https://www.nextinsurance.com/honest/">www.nextinsurance.com/honest/</a>  </li><li>Turn your domestic business into an international business <a href="https://www.freightright.com/honest">www.freightright.com/honest</a></li></ul>If you’re enjoying the show, we’d love it if you <a href="https://getpodcast.reviews/id/1447700156">left Honest Ecommerce a review on Apple Podcasts</a>. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

<description>&lt;p&gt;Chad Dime, Co-Founder of DIFF Charitable Eyewear was raised in Los Angeles California. He was born into the eyewear industry thanks to his father who owned and operated an eyewear business for over 40 years. His dad passed down the knowledge of product design, import, manufacturing and wholesale to him throughout his entire life. &lt;/p&gt;&lt;p&gt;On the manufacturing side, he was traveling to China by the time he was 15 years old to learn the ins and outs of what it takes to work with partners overseas. In wholesale he was attending major markets as a teenager to learn the ins and outs of what it takes to sell to major retailers both nationally and internationally. &lt;/p&gt;&lt;p&gt;He was fortunate enough to know at that very young that he would be following in his family's footsteps. While attending college at San Diego State University he was the President of the nationally ranked SDSU Surf Team. His role there allowed him to work with many notable brands like Red Bull, Rip Curl and TOMS as he obtained sponsorship from each of these businesses. &lt;/p&gt;&lt;p&gt;After years of building campus rep programs with these brands he learned the importance of both social media marketing along with social enterprise. The partnership with TOMS shoes was his motivation to build a business that gave back, and it became his dream to start a sunglasses brand that could help change the world. After graduating from SDSU he met his business partners. &lt;/p&gt;&lt;p&gt;Together they began selling sunglasses at electronic music festivals across the country. It was here that they realized there was a massive void in the eyewear industry that they knew they could fill. Eager to disrupt the monopolized eyewear industry they founded DIFF with a mission to create affordable designer eyewear that gives back. &lt;/p&gt;&lt;p&gt;In This Conversation We Discuss:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;[00:00] Intro&lt;/li&gt;&lt;li&gt;[00:50] Blending value and mission to drive impact&lt;/li&gt;&lt;li&gt;[04:00] Partnering purpose with product&lt;/li&gt;&lt;li&gt;[06:09] Leveraging past experiences for team balance&lt;/li&gt;&lt;li&gt;[08:56] Nurturing partnerships for smarter growth&lt;/li&gt;&lt;li&gt;[11:44] Stay updated with new episodes&lt;/li&gt;&lt;li&gt;[11:55] Embedding responsibility into brand DNA&lt;/li&gt;&lt;li&gt;[14:11] Sponsors&lt;/li&gt;&lt;li&gt;[19:43] Influencer partnerships for early marketing strategy&lt;/li&gt;&lt;li&gt;[22:54] Prioritizing finance to avoid early pitfalls&lt;/li&gt;&lt;li&gt;[24:57] Understanding finances for loss prevention&lt;/li&gt;&lt;li&gt;[26:06] Highlighting first products for brick and mortar&lt;/li&gt;&lt;li&gt;[28:42] Following your why to create impact&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Resources:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Subscribe to Honest Ecommerce on Youtube &lt;a href="https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1"&gt;www.youtube.com/c/HonestEcommerce?sub_confirmation=1&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Charitable designer sunglasses that give back &lt;a href="https://www.diffeyewear.com/"&gt;www.diffeyewear.com/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Follow Chad Dime &lt;a href="https://www.linkedin.com/in/chad-dime-59550258"&gt;www.linkedin.com/in/chad-dime-59550258&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Schedule an intro call with one of our experts &lt;a href="https://electriceye.io/connect"&gt;electriceye.io/connect&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Reach your best audience at the lowest cost! &lt;a href="https://discover.taboola.com/honest/"&gt;discover.taboola.com/honest/&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Easy, affordable coverage that grows with your business &lt;a href="https://www.nextinsurance.com/honest/"&gt;www.nextinsurance.com/honest/&lt;/a&gt;  &lt;/li&gt;&lt;li&gt;Turn your domestic business into an international business &lt;a href="https://www.freightright.com/honest"&gt;www.freightright.com/honest&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;If you’re enjoying the show, we’d love it if you &lt;/p&gt;&lt;p&gt;&lt;a href="https://getpodcast.reviews/id/1447700156"&gt;left Honest Ecommerce a review on Apple Podcasts&lt;/a&gt;&lt;/p&gt;&lt;p&gt;. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!&lt;/p&gt;
</description>

On this episode of Honest Ecommerce, we have Chad Dime. Chad is a Co-Founder and Chairman Of The Board at DIFF Charitable Eyewear where they create designer eyewear for a fair price all while giving back. 

We talk about blending value and mission to drive impact, nurturing partnerships for smarter growth, following your why to create impact and so much more!

357 | Elevating Your Brand Through Social Purpose | with Chad Dime

Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.

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