In this episode, we break down the strategy most beauty and service-based business owners never use: getting out of your bubble and putting your business in front of the right people offline, online, and through partnerships.We get into how small events, cross-industry collaborations, smart local ads, and referral systems can build a predictable flow of high-value clients — without relying on luck or Groupon shoppers.Here’s what we cover:How $500 events put you in front of hundreds of perfect clientsWhy indirect competitors (hair, nails, massage, skincare) can become your strongest referral partnersHow to use business-to-business discount cards and tracking codes the right wayHow to build a referral system that sends you clients already 95% soldWhy your business growth is capped by your personal growthThe real reason your Google Ads “didn’t work” beforeWhy long-term thinking beats emotional decision-makingHow to study ads like a marketer, not a consumerThe easiest way to test local ads without burning moneyHow to build a clientele you actually want — not bargain huntersIf you want to grow faster without slashing prices, this episode lays out the roadmap.