Working on Purpose
Talk 4 Podcasting
Brand with Backbone: Why Emotional Connection Drives Loyalty
JUN 16, 202650 MIN
Brand with Backbone: Why Emotional Connection Drives Loyalty
JUN 16, 202650 MIN
Description
What makes a brand unforgettable? Conviction. Warren Kornblum explores how standing for something meaningful sparks emotional connection, earns belief, and subtly shapes culture. Learn why values must be lived, not stated, and how great brands evolve their voice without losing their core. But conviction alone isn’t enough—trust is built by consistently delivering on your promises. At its best, a brand creates genuine human connection, turning transactions into relationships that endure.<br /><br />Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=" target="_blank" rel="noreferrer noopener">www.w4cy.com</a>) part of Talk 4 Radio (<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=" target="_blank" rel="noreferrer noopener">www.talk4radio.com</a>) on the Talk 4 Media Network (<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=" target="_blank" rel="noreferrer noopener">www.talk4media.com</a>). Working on Purpose is viewed on Talk 4 TV (<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=" target="_blank" rel="noreferrer noopener">www.talk4tv.com</a>).<br /><br />Working on Purpose Podcast is also available on Talk 4 Media (<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=" target="_blank" rel="noreferrer noopener">www.talk4media.com</a>), Talk 4 Podcasting (<a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=" target="_blank" rel="noreferrer noopener">www.talk4podcasting.com</a>), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.<br /><br />Become a supporter of this podcast: <a href="https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss">https://www.spreaker.com/podcast/working-on-purpose--2643411/support</a>.