Financial Advisor Marketing Podcast

After speaking with more than 10,000 financial advisors, I've realized that there are 4 metrics that can reliably predict whether or not your business will make you rich. But here's the problem: Most advisors have no clue what these 4 metrics are! Even fewer of them are actively tracking, optimizing, and strategizing around increasing these 4 metrics. And so, the result is far too many advisors work far too much for far too little pay. But today's show will fix this in your financial advice business. You'll discover the 4 numbers that predict whether you'll become rich, learn how each metric interacts with one another, and you'll hear solutions about how to fix the lagging metrics in your business. Listen now if you want your financial advice business to make you rich. Show highlights include: 4 numbers that most advisors don't even track that help me predict whether your business is a wealth-generation machine (or if you just manage wealthy people's money) (1:53) The #1 most pressing problem strangling your financial advice business's wealth (2:51) How to grow your income when you've reached your service capacity limit and can't physically take on a new client (6:43) Here's the cold, hard truth about why you feel overworked and underpaid (and the uncomfortable way to fix this problem for good) (9:26) 5 easy-to-implement ways to improve your average revenue per household over time (without your current clients leaving you) (10:13) How to better diagnose why clients leave (and how this helps you charge more for your services) (15:32) The "wasting your leads" trap nearly every advisor I've ever talked to has fallen into (21:25) How to make more money as an owner by creating a smaller business that gets a fraction of the external praise (24:08) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Financial advisors set themselves up for mediocrity or outright failure not because they lack the knowledge, skills, or intelligence to earn $1M per year, but for something far simpler (yet arguably harder to come to terms with). The problem? You're vastly underestimating the amount of leads required to succeed. This can lead to burnout, dips in your confidence, procrastination, shiny object syndrome, and other types of copium. Not because you lack the skills to earn $1M per year, but because you underestimated what it takes. Here's the good news: This is easier to fix than you think. If you have the patience and drive to follow through. And if you take your medicine by listening to today's show. Listen now. Show highlights include: The cold, hard truth about why you're not currently in the top 1% of financial advisors (and what you must do if you want to make $1M per year) (5:24) How to make it harder to slack off and stagnate than to grow as an advisor, an entrepreneur, and person (11:07) Why it takes far more leads than you think to reach $1M per year (I'll even give you a behind-the-scenes peek at my business's numbers to demonstrate you're vastly underestimating the number) (15:00) The step-by-step process for building a million dollar financial advice business from scratch (20:17) Why you need at least 400 leads a year to generate 20 new clients (21:22) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

If you've run direct mail campaigns in the past and they haven't resulted in new clients, you're probably making a mistake that 90% of financial advisors make: Your direct mail campaigns look like marketing. Problem is, your ideal clients hate being sold to (even if they desperately need your financial services). And so, if your mailers even smelled like marketing then they were tossed directly into the trash can. But here's the good news: This is an easy problem to fix once you're aware of it. And it can significantly increase the response of all your future direct mail campaigns. And that's what you'll discover when you listen to today's show. Listen now. Show highlights include: The exact moment when your last direct mail campaign failed (and how to fix it) (1:24) The #1 biggest direct mail mistake you're making that basically guarantees your ideal prospect instantly trashes it (1:55) How to radically increase the success of your direct mail campaigns by tapping into the human brain's pattern recognition "glitch" (5:39) Why marketing tactics become less effective over time (this is a real concept in consumer research called "The Persuasion Knowledge Model") (6:54) How you're accidentally making every word and every credential in your direct mail campaign weaker (8:17) The weird reason (backed by a 2008 research study) that your direct mail campaigns are making prospects unconsciously conclude that working with you will be difficult (11:17) 5 simple things your direct mailer must have or it won't pass the "Kitchen Table Test" (and you'll be lucky to get even one response) (19:21) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Most advisors think that lower prices are more attractive to their ideal clients. But this actually goes against everything we know about the brain, psychology, and neuroscience. In fact, it's not just true that we value higher priced goods more than lower priced goods, but the same product delivered at two different price points produces two different client experiences. In other words, your clients will value you and your services, have less buyer's remorse, and be more likely to tell their family and friends about you if you charge more! So, listen to today's episode now to discover how you can charge higher fees and have happier and more satisfied clients because of it. Show highlights include: How doubling the price of your services can actually make it easier to sell (with a story to demonstrate the underlying psychology of why this works) (0:54) Why charging MORE (and not less) lowers your clients' risk of developing buyer's remorse (4:44) 4 signals your ideal prospects are subconsciously looking for when deciding to hire you or a competitor (5:41) How offering "free consultations" hurts your prospect-to-client pipeline and devours your time and energy for almost no return (7:16) 2 studies that prove that price doesn't just change what people believe, it changes what actually happens to them (8:34) Why charging lower rates actively harms your clients' results (this means you're doing them a service by charging as high as possible!) (9:32) The "fee is part of the product" mindset shift that can dramatically transform your business, your clients' results, and your bank account by the end of this year (12:08) How quantifying the costs of your prospects' problems before dropping your fees can help you charge twice as much (and turn more prospects into paying clients) (14:34) Why uttering this one sentence does more for perceived value than some fancy office ever will (the main reason it works? it feeds the brain the exact heuristic it uses to judge quality) (19:47) 3 big problems financial advisors face when trying to use premium pricing that backfires on them (20:47) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

As a financial advisor, I'm willing to bet almost nobody reads your LinkedIn posts. But where most advisors trip up is that they think it's a content problem. So, they spend more time creating their content to be smarter, better, and more thorough. But this is a big, fat mistake. Why? You don't have a "content" problem - you have a "nervous system" problem! If you want people to read (and act on) your LinkedIn posts, then you need to understand how to make a human nervous system (and thumb) stop on a dime. That's exactly what you'll discover in today's show: Not how to make "better" content… but how to make content in a way that captures the attention of your ideal clients' nervous systems and "ethically forces" them to engage, read, and act on your LinkedIn posts. Listen now. Show highlights include: How you accidentally smother your LinkedIn reach before you ever even start writing your post (and one tip to forever improve your impact on LinkedIn) (1:16) Why better, smarter, and more thorough content is actually a disadvantage on LinkedIn (1:52) How to give your LinkedIn audience a biological reason to stop scrolling (if you aren't able to do this, nobody will ever see your posts) (3:04) The "Half Second Secret" for instantly becoming more important than any other advisor your ideal clients follow on LinkedIn (3:34) 5 scientifically verified triggers (that have been studied by psychologists for close to 100 years) that have been proven to stop the human thumb from scrolling (3:55) Why scrolling on LinkedIn for a few minutes and asking yourself this simple question will automatically make your posts more engaging (7:28) How treating LinkedIn's "See More" feature as a subject line will help your posts dominate your competitors' posts in terms of sheer engagement (9:47) The one word that stops a human scroll more reliably than any other word ever tested (this is so popular it actually got a nickname called the "Cocktail Party Effect") (12:00) A weird, but proven by scientists and researchers in 2001, reason that something bad is stronger than something good (and how to apply this to your marketing for more engagement and profit) (15:03) The ONLY type of image to post on LinkedIn if you're an advisor who wants more engagement with every post you make (16:29) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.