Which company changed Superbowl advertising forever? Budweiser? Geico? Coke? Nope. Volkswagen. Their 2011 "Dark Side" spot broke the rules - and is the second most watched commercial ever. What did they do differently? Find out in this week's Mind of AGP podcast.

Mind of AGP

Adam Grubb Productions

VW and the “Dark Side” of Advertising

JUL 24, 20195 MIN
Mind of AGP

VW and the “Dark Side” of Advertising

JUL 24, 20195 MIN

Description

Which company changed Superbowl advertising forever? Budweiser? Geico? Coke? Nope. Volkswagen. Their 2011 "Dark Side" spot broke the rules - and is the second most watched commercial ever. What did they do differently? Find out in this week's Mind of AGP podcast.