What happens when the work you love starts to burn you out? For many entrepreneurs—especially in caregiving roles—the passion is there, but the “on-call lifestyle” takes its toll. That was the reality for Gio Aiello, founder of Mindful Mommy Doula Services.In this episode, Gio shares how she went from being a solo doula, juggling motherhood and sleepless nights, to building a thriving six-figure agency with over 50 doulas across the GTA. Her journey is proof that growth isn’t about luck—it’s about the choices we make when things feel hard, scary, or uncertain.This conversation is raw, relatable, and inspiring. Gio opens up about loneliness, fear of visibility, the rollercoaster of revenue, and the responsibility that comes with success. Most importantly, she shows us how reconnecting with joy—and building the right team—can change everything.In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌Why burnout can be the catalyst for a powerful pivotHow loneliness in business can be overcome with communityThe push‑and‑pull of visibility: craving growth but fearing exposureWhy nervous system work matters when revenue feels like a rollercoasterThe tough team decisions that unlocked sustainable growthHow Gio found her joy again by stepping into the visionary roleTimestamps:‌ ‌00:00 – Gio’s beginnings as a solo doula04:00 – Burnout and the “on-call lifestyle”07:00 – The loneliness of entrepreneurship10:00 – Facing visibility fears and accountability14:00 – Choosing six figures (or shutting it down)18:00 – Managing fear, anxiety, and responsibility24:00 – Team alignment and empowered leadership32:00 – Reconnecting with joy and creativityMamapreneur Week is your chance to try the Mamas & Co. community FREE for 5 days inside our private Facebook Group. 5 days of training, support & networking with some of the smartest mom entrepreneurs around. If you're starting out, or have an established business, this is your opportunity to connect with likeminded women and get your business the momentum and exposure it deserves.  https://www.mamasandco.com/mweek—‌Connect with me:  Facebook: https://www.facebook.com/liannekimcoach  Instagram: @liannekimcoachJoin the Mamas & Co. community to get access to valuable resources and the support of likeminded mompreneurs and mentors: https://www.mamasandco.com Instagram: @mamasandcoPodcasting support:https://theultimatecreative.com