Beginning inside a Holiday Inn hotel kitchen in Tacoma, Washington, Secret Burger Kitchen has taken a fervent following and developed a brand ready to scale. CEO and cofounder Paul Sandhu joins QSR Uncut to share how the upstart concept teamed with some of the industry’s top minds to formulate a blueprint for expansion, what it’s doing to win over guests in a burger category full of competitors, and why you might just be looking at the next big thing in franchising.

QSR Uncut

QSR magazine

Revealing the Growth Potential of Secret Burger Kitchen, with CEO Paul Sandhu

MAY 7, 202634 MIN
QSR Uncut

Revealing the Growth Potential of Secret Burger Kitchen, with CEO Paul Sandhu

MAY 7, 202634 MIN

Description

Beginning inside a Holiday Inn hotel kitchen in Tacoma, Washington, Secret Burger Kitchen has taken a fervent following and developed a brand ready to scale. CEO and cofounder Paul Sandhu joins QSR Uncut to share how the upstart concept teamed with some of the industry’s top minds to formulate a blueprint for expansion, what it’s doing to win over guests in a burger category full of competitors, and why you might just be looking at the next big thing in franchising.