<p>Stop kidding yourself: if you’re only meeting with friends (and friends of friends), you don’t have a business.</p><p><br></p><p>Most solopreneurs are terrified of a cold call. They hide behind &quot;friendly&quot; networking and referrals because it feels safe.</p><p><br></p><p>But safety doesn&#39;t pay the bills.</p><p><br></p><p>In this episode, I’m breaking down the brutal reality of what it actually takes to be in business. We’re moving past the &quot;staying busy&quot; trap and focusing on the three things that actually generate revenue.</p><p><br></p><p>I’ll show you how to stop giving away free consulting and how to build a brand that makes you look like the authority in your space. It’s time to stop acting like a corporate refugee and start acting like a business owner.</p><p><br></p><p>IN THIS EPISODE</p><p><br></p><p>→ Why you aren&#39;t in business until you run out of friends to talk to</p><p>→ The &quot;Monkey’s Fist&quot; strategy for closing high-ticket deals</p><p>→ Why charging for a diagnostic is better than offering free consulting</p><p>→ How to build a &quot;big&quot; reputation on LinkedIn without using soulless AI</p><p>→ The 12-touch rule for turning total strangers into paying clients</p><p><br></p><p>TRANSFORM YOUR B2B SALES TEAM</p><p><br></p><p><strong>Connect on LinkedIn</strong></p><p>⁠https://www.linkedin.com/in/walkermckay/⁠</p><p><br></p><p><strong>Personal coaching and training ⁠</strong></p><p>https://www.walkermckay.com/training-coaching⁠</p><p><br></p><p><strong>My book</strong></p><p>⁠https://a.co/d/0h7NGuzJ</p>