<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;This week on ‘Jabber from the hut’ we venture into the mysterious world of conversion rate optimisation, or CRO for short.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;We’re joined by our Head of Digital Sam Turner and our Managing Director Jon Pittham to look into this ‘dark art’ of marketing.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;We outline what it takes to develop a solid CRO strategy and how to fit it into your website builds. Then our resident experts talk about some of the tools available to help measure and carry out CRO.&lt;/span&gt;&lt;/p&gt;</description>

Jabber From The Hut - A Growth Marketing Podcast

ClientsFirst

#12 - Conversion rate optimisation… The new marketing dark art

JUN 13, 201929 MIN
Jabber From The Hut - A Growth Marketing Podcast

#12 - Conversion rate optimisation… The new marketing dark art

JUN 13, 201929 MIN

Description

This week on ‘Jabber from the hut’ we venture into the mysterious world of conversion rate optimisation, or CRO for short.

We’re joined by our Head of Digital Sam Turner and our Managing Director Jon Pittham to look into this ‘dark art’ of marketing.

We outline what it takes to develop a solid CRO strategy and how to fit it into your website builds. Then our resident experts talk about some of the tools available to help measure and carry out CRO.