The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas. Like clockwork, early January in Vegas is dominated by the <a href="https://www.ces.tech/" target="_blank">Consumer Electronics Showcase</a> – which is routinely ranked as the most-attended trade show in the U.S.   While CES is, in accordance with its name, more consumer-focused in nature, the four-day bonanza always offers a healthcare hook. <a href="https://www.linkedin.com/in/alisonwoo" target="_blank">Alison Woo</a>, a former CNN journalist and comms lead for pharma giants like GSK and Novartis, has been stationed in Vegas since media availability began on Sunday. You may remember Alison from the last time she was on the podcast, which was <a href="https://www.mmm-online.com/home/podcasts/4-major-healthcare-highlights-from-ces-2025-podcast/" target="_blank">one year ago</a> when she covered CES 2025 for us.  This week, Alison and managing editor Jack O’Brien chat about all things CES: the omnipresence of AI, innovation that will actually make a difference in healthcare as well as only the most pertinent medical marketing takeaways for you the listener. And for our Trends segment, we’re discussing some of our medical marketing industry resolutions for 2026 and say goodbye to reporter <a href="https://www.linkedin.com/in/heerea-rikhraj-5027bb11b/" target="_blank">Heerea Rikhraj</a>. Music: “Deep Reflection” by DP and Triple Scoop Music.
Check us out at: <a href="https://www.mmm-online.com/" target="_blank">mmm-online.com</a>&nbsp;Follow us:&nbsp;YouTube: <a href="https://www.youtube.com/@MMM-online/shorts" target="_blank">@MMM-online</a>TikTok: <a href="https://www.tiktok.com/@mmmnews" target="_blank">@MMMnews</a>Instagram: <a href="https://www.instagram.com/mmmnewsonline/" target="_blank">@MMMnewsonline</a>Twitter/X: <a href="https://twitter.com/MMMnews" target="_blank">@MMMnews</a>LinkedIn: <a href="https://www.linkedin.com/company/medical-marketing-media-mmm/" target="_blank">MM+M</a>&nbsp;<a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&amp;pk=IM20SUBW" target="_blank">To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.</a> Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;The first episode of the MM+M Podcast in 2026 centers on the bright lights of Las Vegas.&lt;br /&gt;&lt;br /&gt;Like clockwork, early January in Vegas is dominated by the &lt;a href="https://www.ces.tech/" target="_blank"&gt;Consumer Electronics Showcase&lt;/a&gt; – which is routinely ranked as the most-attended trade show in the U.S.  &lt;br /&gt;&lt;br /&gt;While CES is, in accordance with its name, more consumer-focused in nature, the four-day bonanza always offers a healthcare hook.&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.linkedin.com/in/alisonwoo" target="_blank"&gt;Alison Woo&lt;/a&gt;, a former CNN journalist and comms lead for pharma giants like GSK and Novartis, has been stationed in Vegas since media availability began on Sunday.&lt;br /&gt;&lt;br /&gt;You may remember Alison from the last time she was on the podcast, which was &lt;a href="https://www.mmm-online.com/home/podcasts/4-major-healthcare-highlights-from-ces-2025-podcast/" target="_blank"&gt;one year ago&lt;/a&gt; when she covered CES 2025 for us. &lt;br /&gt;&lt;br /&gt;This week, Alison and managing editor Jack O’Brien chat about all things CES: the omnipresence of AI, innovation that will actually make a difference in healthcare as well as only the most pertinent medical marketing takeaways for you the listener.&lt;br /&gt;&lt;br /&gt;And for our Trends segment, we’re discussing some of our medical marketing industry resolutions for 2026 and say goodbye to reporter &lt;a href="https://www.linkedin.com/in/heerea-rikhraj-5027bb11b/" target="_blank"&gt;Heerea Rikhraj&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Music: “Deep Reflection” by DP and Triple Scoop Music.&lt;/p&gt;
&lt;p&gt;&lt;p&gt;Check us out at: &lt;a href="https://www.mmm-online.com/" target="_blank"&gt;mmm-online.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Follow us:&amp;nbsp;&lt;/p&gt;&lt;p&gt;YouTube: &lt;a href="https://www.youtube.com/@MMM-online/shorts" target="_blank"&gt;@MMM-online&lt;/a&gt;&lt;/p&gt;&lt;p&gt;TikTok: &lt;a href="https://www.tiktok.com/@mmmnews" target="_blank"&gt;@MMMnews&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Instagram: &lt;a href="https://www.instagram.com/mmmnewsonline/" target="_blank"&gt;@MMMnewsonline&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Twitter/X: &lt;a href="https://twitter.com/MMMnews" target="_blank"&gt;@MMMnews&lt;/a&gt;&lt;/p&gt;&lt;p&gt;LinkedIn: &lt;a href="https://www.linkedin.com/company/medical-marketing-media-mmm/" target="_blank"&gt;MM+M&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&amp;amp;pk=IM20SUBW" target="_blank"&gt;To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.&lt;/a&gt;&lt;br&gt;&lt;br&gt;Music: “Deep Reflection” by DP and Triple Scoop Music.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

Alison Woo provides updates from CES 2026 in Las Vegas and MM+M bids adieu to reporter Heerea Rikhraj. 

All eyes are on CES 2026. What do medical marketers need to know?

2025 – what a year that was for medical marketing.So many events and developments contributed to headlines in not only <a href="https://www.mmm-online.com/">MM+M</a> but mainstream outlets as well.Chief among them was the confirmation of Robert F. Kennedy Jr. as HHS Secretary, which signaled the direction that the second Trump administration would take on health policy.Not to be outdone, AI had a sizable impact, too. The momentum behind AI affected how millions consume information, do their jobs and even the ads they see on a daily basis.  Additionally, the closing of Omnicom’s takeover of IPG sent another shockwave through adland. Though medical marketing shops may be more insulated than consumer agencies, they were not spared.This week, I’m joined by editor-in-chief <a href="https://www.linkedin.com/in/jamesonfleming">Jameson Fleming</a>, editor-at-large <a href="https://www.linkedin.com/in/stephenjmadden/">Steve Madden</a>, pharma editor <a href="https://www.linkedin.com/in/lecia-bushak-2a5a1513">Lecia Bushak</a> and reporter <a href="https://www.linkedin.com/in/heerea-rikhraj-5027bb11b/">Heerea Rikhraj</a> so the MM+M editorial team can say ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year.And once again, in lieu of the Trends segment, we bring you an interview from our recent <a href="https://www.aidecipheredsummit.com/">AI Deciphered conference</a>, this time with health futurist <a href="https://thejohnduffield.com/">John Duffield</a>.
Check us out at: <a href="https://www.mmm-online.com/" target="_blank">mmm-online.com</a>&nbsp;Follow us:&nbsp;YouTube: <a href="https://www.youtube.com/@MMM-online/shorts" target="_blank">@MMM-online</a>TikTok: <a href="https://www.tiktok.com/@mmmnews" target="_blank">@MMMnews</a>Instagram: <a href="https://www.instagram.com/mmmnewsonline/" target="_blank">@MMMnewsonline</a>Twitter/X: <a href="https://twitter.com/MMMnews" target="_blank">@MMMnews</a>LinkedIn: <a href="https://www.linkedin.com/company/medical-marketing-media-mmm/" target="_blank">MM+M</a>&nbsp;<a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&amp;pk=IM20SUBW" target="_blank">To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.</a> Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;2025 – what a year that was for medical marketing.&lt;/p&gt;&lt;p&gt;So many events and developments contributed to headlines in not only &lt;a href="https://www.mmm-online.com/"&gt;MM+M&lt;/a&gt; but mainstream outlets as well.&lt;/p&gt;&lt;p&gt;Chief among them was the confirmation of Robert F. Kennedy Jr. as HHS Secretary, which signaled the direction that the second Trump administration would take on health policy.&lt;/p&gt;&lt;p&gt;Not to be outdone, AI had a sizable impact, too. The momentum behind AI affected how millions consume information, do their jobs and even the ads they see on a daily basis.  &lt;/p&gt;&lt;p&gt;Additionally, the closing of Omnicom’s takeover of IPG sent another shockwave through adland. Though medical marketing shops may be more insulated than consumer agencies, they were not spared.&lt;/p&gt;&lt;p&gt;This week, I’m joined by editor-in-chief &lt;a href="https://www.linkedin.com/in/jamesonfleming"&gt;Jameson Fleming&lt;/a&gt;, editor-at-large &lt;a href="https://www.linkedin.com/in/stephenjmadden/"&gt;Steve Madden&lt;/a&gt;, pharma editor &lt;a href="https://www.linkedin.com/in/lecia-bushak-2a5a1513"&gt;Lecia Bushak&lt;/a&gt; and reporter &lt;a href="https://www.linkedin.com/in/heerea-rikhraj-5027bb11b/"&gt;Heerea Rikhraj&lt;/a&gt; so the MM+M editorial team can say ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year.&lt;/p&gt;&lt;p&gt;And once again, in lieu of the Trends segment, we bring you an interview from our recent &lt;a href="https://www.aidecipheredsummit.com/"&gt;AI Deciphered conference&lt;/a&gt;, this time with health futurist &lt;a href="https://thejohnduffield.com/"&gt;John Duffield&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;p&gt;Check us out at: &lt;a href="https://www.mmm-online.com/" target="_blank"&gt;mmm-online.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Follow us:&amp;nbsp;&lt;/p&gt;&lt;p&gt;YouTube: &lt;a href="https://www.youtube.com/@MMM-online/shorts" target="_blank"&gt;@MMM-online&lt;/a&gt;&lt;/p&gt;&lt;p&gt;TikTok: &lt;a href="https://www.tiktok.com/@mmmnews" target="_blank"&gt;@MMMnews&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Instagram: &lt;a href="https://www.instagram.com/mmmnewsonline/" target="_blank"&gt;@MMMnewsonline&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Twitter/X: &lt;a href="https://twitter.com/MMMnews" target="_blank"&gt;@MMMnews&lt;/a&gt;&lt;/p&gt;&lt;p&gt;LinkedIn: &lt;a href="https://www.linkedin.com/company/medical-marketing-media-mmm/" target="_blank"&gt;MM+M&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&amp;amp;pk=IM20SUBW" target="_blank"&gt;To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.&lt;/a&gt;&lt;br&gt;&lt;br&gt;Music: “Deep Reflection” by DP and Triple Scoop Music.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

The MM+M editorial team says ‘goodbye’ to 2025 and ‘hello’ to 2026 in our final episode of the year.

MM+M says 'Goodbye' to 2025 and 'Hello' to 2026

<description>In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health &amp; Wellness Partners is adopting AI internally — not as a trend, but with rigor, oversight and deep respect for the science and compliance that pharma demands. They discuss how AI is already helping HWP teams extract insights, and stay current on therapeutic trends — all within a strong framework of governance, integrity and human-in-the-loop quality control. The conversation explores how to separate novelty from necessity, and how life-science partners can confidently prepare for an AI-enabled future. Check us out at: mmm-online.com

 

Follow us: 

YouTube: @MMM-online

TikTok: @MMMnews

Instagram: @MMMnewsonline

Twitter/X: @MMMnews

LinkedIn: MM+M

 

To read more of the most timely, balanced and original reporting in
medical marketing, subscribe here.
Music: “Deep Reflection” by DP and Triple Scoop Music.

Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
</description>

In this episode, HWP CEO Jani Hegarty and SVP of development operations Justin Schlemm share how Health & Wellness Partners is adopting AI internally — not as a trend, but with rigor, oversight and deep respect for the science and compliance that pharma demands. They discuss how AI is already helping HWP teams extract insights, and stay current on therapeutic trends — all within a strong framework of governance, integrity and human-in-the-loop quality control. The conversation explores how to separate novelty from necessity, and how life-science partners can confidently prepare for an AI-enabled future.

AI with intention: Responsible innovation in pharma medcomms, a podcast presented by The HWP Group

2026 is going to be an exciting year for the GLP-1 space – you know it and I know it. Long dominated by the likes of Eli Lilly and Novo Nordisk, several other drugmakers are expected to challenge for market share. More drugmakers are coming in for a slice of that increasingly lucrative pie. We can never get enough conversation around GLP-1s, which is why we’re capping 2025 with one more interview about this powerful class of drugs. <a href="https://www.linkedin.com/in/katiechlada" target="_blank">​Katie Chlada</a>, managing director at <a href="https://mcsaatchi.com/americas" target="_blank">M+C Saatchi North America</a>, joins us as our final podcast guest of the year.  A self-described “GLP-1 evangelist” and “nerd,” Katie spoke with <a href="https://www.linkedin.com/in/imjackobrien" target="_blank">managing editor Jack O’Brien</a> about what the future holds for these drugs, the access and affordability obstacles facing patients and how medical marketers can better communicate about these medications. And for our Trends segment, we have an interview from our recent <a href="https://www.mmm-online.com/news/3-takeaways-from-the-mmm-track-at-the-2025-ai-deciphered-conference/" target="_blank">AI Deciphered conference</a> with <a href="https://www.linkedin.com/in/ian-cohen-b130a36" target="_blank">Ian Cohen</a>, head of creative and content, global communications at <a href="https://www.ford.com/" target="_blank">Ford Motor Company</a>.
Check us out at: <a href="https://www.mmm-online.com/" target="_blank">mmm-online.com</a>&nbsp;Follow us:&nbsp;YouTube: <a href="https://www.youtube.com/@MMM-online/shorts" target="_blank">@MMM-online</a>TikTok: <a href="https://www.tiktok.com/@mmmnews" target="_blank">@MMMnews</a>Instagram: <a href="https://www.instagram.com/mmmnewsonline/" target="_blank">@MMMnewsonline</a>Twitter/X: <a href="https://twitter.com/MMMnews" target="_blank">@MMMnews</a>LinkedIn: <a href="https://www.linkedin.com/company/medical-marketing-media-mmm/" target="_blank">MM+M</a>&nbsp;<a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&amp;pk=IM20SUBW" target="_blank">To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.</a> Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;2026 is going to be an exciting year for the GLP-1 space – you know it and I know it.&lt;br /&gt;&lt;br /&gt;Long dominated by the likes of Eli Lilly and Novo Nordisk, several other drugmakers are expected to challenge for market share. More drugmakers are coming in for a slice of that increasingly lucrative pie.&lt;br /&gt;&lt;br /&gt;We can never get enough conversation around GLP-1s, which is why we’re capping 2025 with one more interview about this powerful class of drugs.&lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.linkedin.com/in/katiechlada" target="_blank"&gt;​Katie Chlada&lt;/a&gt;, managing director at &lt;a href="https://mcsaatchi.com/americas" target="_blank"&gt;M+C Saatchi North America&lt;/a&gt;, joins us as our final podcast guest of the year. &lt;br /&gt;&lt;br /&gt;A self-described “GLP-1 evangelist” and “nerd,” Katie spoke with &lt;a href="https://www.linkedin.com/in/imjackobrien" target="_blank"&gt;managing editor Jack O’Brien&lt;/a&gt; about what the future holds for these drugs, the access and affordability obstacles facing patients and how medical marketers can better communicate about these medications.&lt;br /&gt;&lt;br /&gt;And for our Trends segment, we have an interview from our recent &lt;a href="https://www.mmm-online.com/news/3-takeaways-from-the-mmm-track-at-the-2025-ai-deciphered-conference/" target="_blank"&gt;AI Deciphered conference&lt;/a&gt; with &lt;a href="https://www.linkedin.com/in/ian-cohen-b130a36" target="_blank"&gt;Ian Cohen&lt;/a&gt;, head of creative and content, global communications at &lt;a href="https://www.ford.com/" target="_blank"&gt;Ford Motor Company&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;p&gt;Check us out at: &lt;a href="https://www.mmm-online.com/" target="_blank"&gt;mmm-online.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Follow us:&amp;nbsp;&lt;/p&gt;&lt;p&gt;YouTube: &lt;a href="https://www.youtube.com/@MMM-online/shorts" target="_blank"&gt;@MMM-online&lt;/a&gt;&lt;/p&gt;&lt;p&gt;TikTok: &lt;a href="https://www.tiktok.com/@mmmnews" target="_blank"&gt;@MMMnews&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Instagram: &lt;a href="https://www.instagram.com/mmmnewsonline/" target="_blank"&gt;@MMMnewsonline&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Twitter/X: &lt;a href="https://twitter.com/MMMnews" target="_blank"&gt;@MMMnews&lt;/a&gt;&lt;/p&gt;&lt;p&gt;LinkedIn: &lt;a href="https://www.linkedin.com/company/medical-marketing-media-mmm/" target="_blank"&gt;MM+M&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&amp;amp;pk=IM20SUBW" target="_blank"&gt;To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.&lt;/a&gt;&lt;br&gt;&lt;br&gt;Music: “Deep Reflection” by DP and Triple Scoop Music.&lt;/p&gt;&lt;/p&gt;&lt;br/&gt; &lt;p&gt;Hosted by Simplecast, an AdsWizz company. See &lt;a href="https://pcm.adswizz.com"&gt;pcm.adswizz.com&lt;/a&gt; for information about our collection and use of personal data for advertising.&lt;/p&gt;</description>

A self-described “GLP-1 evangelist,” M+C Saatchi North America managing director  Katie Chlada joins us as our final podcast guest of 2025. 

Meet the 'GLP-1 evangelist'

Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author <a href="https://www.instagram.com/torispelling/" target="_blank">Tori Spelling</a>. Earlier this fall, Tori <a href="https://people.com/tori-spelling-and-daughter-stella-open-up-about-bullying-over-eczema-exclusive-11839694" target="_blank">spoke with People magazine</a> about her own episodic eczema flare-ups in adulthood, how Stella has experienced bullying related to her chronic eczema and how the pair have become more confident while embarking on their respective skincare journeys. By publicly sharing their patient stories, Tori and Stella have formed the bedrock of Arcutis Biotherapeutics’ recently-launched <a href="https://www.arcutis.com/mother-daughter-duo-tori-spelling-and-stella-mcdermott-partner-with-arcutis-biotherapeutics-in-the-free-to-be-me-campaign-urging-people-with-inflammatory-skin-conditions-to-speak-with-their-healthc/" target="_blank">Free to Be Me skincare campaign</a>.  The effort elevates their experiences while also drawing attention to how Arcutis’ Zoryve – a once-daily, nonsteroidal topical – offers patients with inflammatory skin conditions another effective treatment option.   This week, pharma editor <a href="https://www.linkedin.com/in/lecia-bushak-2a5a1513" target="_blank">Lecia Bushak</a> speaks with Arcutis CEO <a href="https://www.arcutis.com/leadership/frank-watanabe/" target="_blank">Frank Watanabe</a> about the drugmaker’s partnership with Spelling, how the effort aims to raise awareness of inflammatory skin conditions and what the drugmaker’s growth strategy looks like heading into 2026. And for our Trends segment, we’re joined by editor-in-chief <a href="https://www.linkedin.com/in/jamesonfleming" target="_blank">Jameson Fleming</a> to discuss the medical marketing implications from Omnicom’s takeover of IPG.
Check us out at: <a href="https://www.mmm-online.com/" target="_blank">mmm-online.com</a>&nbsp;Follow us:&nbsp;YouTube: <a href="https://www.youtube.com/@MMM-online/shorts" target="_blank">@MMM-online</a>TikTok: <a href="https://www.tiktok.com/@mmmnews" target="_blank">@MMMnews</a>Instagram: <a href="https://www.instagram.com/mmmnewsonline/" target="_blank">@MMMnewsonline</a>Twitter/X: <a href="https://twitter.com/MMMnews" target="_blank">@MMMnews</a>LinkedIn: <a href="https://www.linkedin.com/company/medical-marketing-media-mmm/" target="_blank">MM+M</a>&nbsp;<a href="https://forms.haymarketsubscribe.com/loading.do?omedasite=MMM_NewPaid&amp;pk=IM20SUBW" target="_blank">To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.</a> Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

<description>&lt;p&gt;Millions of Americans know what it’s like to live with inflammatory skin conditions – including Stella McDermott, the daughter of actress and author &lt;a href="https://www.instagram.com/torispelling/" target="_blank"&gt;Tori Spelling&lt;/a&gt;.&lt;br /&gt;&lt;br /&gt;Earlier this fall, Tori &lt;a href="https://people.com/tori-spelling-and-daughter-stella-open-up-about-bullying-over-eczema-exclusive-11839694" target="_blank"&gt;spoke with &lt;i&gt;People &lt;/i&gt;magazine&lt;/a&gt; about her own episodic eczema flare-ups in adulthood, how Stella has experienced bullying related to her chronic eczema and how the pair have become more confident while embarking on their respective skincare journeys.&lt;br /&gt;&lt;br /&gt;By publicly sharing their patient stories, Tori and Stella have formed the bedrock of Arcutis Biotherapeutics’ recently-launched &lt;a href="https://www.arcutis.com/mother-daughter-duo-tori-spelling-and-stella-mcdermott-partner-with-arcutis-biotherapeutics-in-the-free-to-be-me-campaign-urging-people-with-inflammatory-skin-conditions-to-speak-with-their-healthc/" target="_blank"&gt;Free to Be Me skincare campaign&lt;/a&gt;. &lt;br /&gt;&lt;br /&gt;The effort elevates their experiences while also drawing attention to how Arcutis’ Zoryve – a once-daily, nonsteroidal topical – offers patients with inflammatory skin conditions another effective treatment option.  &lt;br /&gt;&lt;br /&gt;This week, pharma editor &lt;a href="https://www.linkedin.com/in/lecia-bushak-2a5a1513" target="_blank"&gt;Lecia Bushak&lt;/a&gt; speaks with Arcutis CEO &lt;a href="https://www.arcutis.com/leadership/frank-watanabe/" target="_blank"&gt;Frank Watanabe&lt;/a&gt; about the drugmaker’s partnership with Spelling, how the effort aims to raise awareness of inflammatory skin conditions and what the drugmaker’s growth strategy looks like heading into 2026.&lt;br /&gt;&lt;br /&gt;And for our Trends segment, we’re joined by editor-in-chief &lt;a href="https://www.linkedin.com/in/jamesonfleming" target="_blank"&gt;Jameson Fleming&lt;/a&gt; to discuss the medical marketing implications from Omnicom’s takeover of IPG.&lt;/p&gt;
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By publicly sharing their patient stories, actress Tori Spelling and daughter Stella McDermott have formed the bedrock of Arcutis Biotherapeutics’ recently-launched Free to Be Me skincare campaign. 

Why Tori Spelling is raising awareness of inflammatory skin conditions

MM+M editors Jameson Fleming, Jack O'Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

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