Starting an Indie Studio, Getting a Publisher, and Shipping the RPG Indie Hit Fretless: The Wrath of Riffson with Jeff Linville, Ritual Studios
In this episode, Jeff Linville ā co-founder of Ritual Studios ā returns to Game Dev Advice to talk about the journey behind his band-inspired RPG Fretless: The Wrath of Riffson. From starting a studio with college friends to launching worldwide with French publisher Playdigious, Jeff shares the hard-won lessons of taking the leap into full-time indie development.
We go into what it really takes to form a studio, ship a first game, and survive the chaos between passion and business reality.
Topics We Cover
⢠Founding Ritual Studios after meeting at Columbia College Chicago
⢠How Fretless mixes music, RPG, and deck-building mechanics
⢠The moment they quit their jobs to āreally do itā and chase a publishing deal
⢠Lessons learned about funding, taxes, lawyers, and running a real company
⢠Building a standout pitch deck and landing a deal with Playdigious in France
⢠Managing bugs, Steam feedback, and localization into seven languages
⢠Outsourcing art and engineering ā and why itās harder than it sounds
⢠Choosing FMOD over Wwise for advanced Unity audio integration
⢠Why getting your game playable early is key
⢠How Cardio Ex shaped Jeffās music-driven sound design
⢠Thoughts on AI tools in audio, from noise cleanup to creative limits
⢠Favorite soundtracks: Hyper Light Drifter and Guild Wars 1
⢠Current go-to games: Pillars of Eternity and Lord of the Rings Online
⢠Reflections on Mortal Kombat, Midway Games, and player nostalgia
⢠Advice for anyone going indie: āBe ready for it ā itās a business.ā
š„ Making-Of Documentary
Making a Musical Indie Game from Scratch (30 min): https://youtu.be/3USobO6qRHE?si=aEhUEI0dwQbMqki2
š® Play / Follow
⢠Fretless ā The Wrath of Riffson (Steam): https://store.steampowered.com/app/2429050/Fretless__The_Wrath_of_Riffson/
⢠Ritual Studios (Bluesky): https://bsky.app/profile/ritualstudios.bsky.social
⢠Ritual Studios (Instagram): https://www.instagram.com/ritualgamestudios/?hl=en
⢠Fretless Original Soundtrack (Spotify): https://open.spotify.com/album/1VXVxtFzJOUYJypudcF9DN?
⢠Jeff Linville @Dovetail (Linktr.ee): https://linktr.ee/dovetailmusic
⢠Rob Scallon (YouTube): https://www.youtube.com/RobScallon
⢠Playdigious (Bluesky): https://bsky.app/profile/playdigious.bsky.social
Bio
Jeff Linville is Co-Founder of Ritual Studios, a Chicago-based indie studio that published their acclaimed debut, Fretless: The Wrath of Riffson, in July 2025. With 8+ years in game audio and production, Jeff has worked on Fretless, Cardio Ex, and more.
š¹ļø Game Dev Advice
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